I was reading an interview with the band "Agriculture" recently and they had a really interesting take on this. From this interview https://www.treblezine.com/agriculture-interview-quiet-viole... : "DM: We exist as a band because we sell t-shirts. Our job is that we sell t-shirts and the way we promote those t-shirts is by playing music. If we were talking strictly economically, that’s just a fact. LL: Weirdly, it’s…
It's very smart of them to recognize that. The world is full of these weird business cases where people aren't aware of the actual product, like how Starbucks US morphed from a coffee shop into an iced dessert drinks company that also incidentally sells hot coffee. Edit: Other fun examples - In the mid-2000s, Porsche was an incredibly successful hedge fund that also sold cars who tried to acquire VW using a short squ…
When I think about the band shirts, I think about this time an indie game dev youtuber did a full breakdown of their different revenue streams. They were a "full time indie gamedev", but the overwhelming majority of their income came from gamedev Udemy courses.
So really, they were an online course seller that used their gamedev youtube content to convince people to buy the courses.