I was reading an interview with the band "Agriculture" recently and they had a really interesting take on this. From this interview https://www.treblezine.com/agriculture-interview-quiet-viole... : "DM: We exist as a band because we sell t-shirts. Our job is that we sell t-shirts and the way we promote those t-shirts is by playing music. If we were talking strictly economically, that’s just a fact. LL: Weirdly, it’s…
1. I understand the truth of it 2. The inefficiency bugs me I.e. I want to support the band, but feel like only a fraction of the money spent on merch goes to the target. Same with websites that have mugs and such. I don't want another mug, I don't want to pay 5.99 for shipping, I don't need to support the white box oem mug manufacturer. But I guess in the real pragmatical world, that's the support mechanism that act…
I even recall going to a show many years ago where the lead singer refused to sell his t-shirts at the venue and implored us all to meet him outside at their tour van for direct sales. I don't think he got invited back to perform there!