Two separate problems killed it: novelty wore off for casual users, and content restrictions killed it for power users. Most engaging video content online is IP-based — memes, fan edits, remixes. Sora tried to build a social platform while banning the vocabulary that makes content worth sharing.
Goodbye to Sora
611–620 of 916 posts
Re: Goodbye to Sora
#612Sometimes I think my opinion means nothing on these topics, especially when it's going to get buried in a thread of 500 plus comments. But I think you finally see a little bit of a flaw in the strategy or just a little bit of insight into what was desperation for relevance and to try to very quickly attain what other companies have attained but essentially what they're seeing is this gradual reduction in ambition and…
[...] do not ye after their works: for they say, and do not.
For they bind heavy burdens and grievous to be borne, and lay them on men's
shoulders; but they themselves will not move them with one of their
fingers.
But all their works they do for to be seen of men [...]
> And again, I don't know how helpful it is to comment like this, but I feel like if you understand the truth then you should speak the truth even if it only benefits one other person to hear it. [...] they seeing see not; and hearing they hear not, neither do they understand.
That man was later nailed to a plank for literally no reason.Nothing is new under the sun.
Re: Goodbye to Sora
#613Earlier quoted context omitted.
We could argue all day about what should be at the forefront, but addictive content isn't going anywhere, because addicts pay up. In this case, maybe not enough to offset the costs; or maybe it just wasn't addictive enough. But it's still early days.
> because addicts pay up. I think it turns out they don't, not really anyway. And that's exactly why Sora is dead. They figured out that addictive AI slop has been so thoroughly commoditized that you can get it on a ton of other platforms for free, so people don't want to pay for it.
I let my kids have access to the app in the hope they would be inoculated against being obsessed with AI video and it actually worked. They got bored in like 2 days.
It simply doesn't compare well with handcrafted short form videos that are already plentiful on TikTok (which I absolutely don't let my kids watch).
Re: Goodbye to Sora
#614Earlier quoted context omitted.
Yes They are just pivoting to stuff that loses money more slowly but maybe has a path to profits eventually…
Some of these AI companies that promised AGI are going to find out that they're actually IDE plugin subscription companies
That alone is huge, if they let go of their egos about putting the entire white collar class out of work..
Re: Goodbye to Sora
#615The thing that didn't make sense with this app: who would ever want to scroll only AI generated videos over a combined feed? In practice people would just generate the videos with the app then post them on regular social media in which case OAI would not get the ad revenue for that Its the age-old "your product is just a subset of another product"
Re: Goodbye to Sora
#616Sometimes I think my opinion means nothing on these topics, especially when it's going to get buried in a thread of 500 plus comments. But I think you finally see a little bit of a flaw in the strategy or just a little bit of insight into what was desperation for relevance and to try to very quickly attain what other companies have attained but essentially what they're seeing is this gradual reduction in ambition and…
> where you can make money and have a really profitable business I am not convinced. Nobody is making money, every player is losing money hand over fist.
Re: Goodbye to Sora
#617Earlier quoted context omitted.
It is the last narrative that some of Wall Street believes and has enough mediocre or senile coders to promote it. That narrative will implode like Sora later this year.
It's because programmers are willing to pay thousands of dollars a month for a product commensurate with the value to provides, aka AI coding. Generating pointless AI videos for pocket change or ad revenue is a loser in comparison.
Re: Goodbye to Sora
#618I had so much fun making videos with my mom when it came out. During the first two weeks, we made over 100 cameo videos together - we were constantly running up against the upload limit. It unleashed tons of genuine creativity, joy, and laughter from us. After those first two weeks though, we just… didn’t use it again. The novelty wore off and there wasn’t anything really to bring us back. That was the real downfall…
Re: Goodbye to Sora
#619Earlier quoted context omitted.
> Personally, I've stopped subscribing to Spotify, YT music, etc because the slop from Suno is good enough to replace mainstream music or whatever lofi playlist. The musician in me just shed a tear
Modern music has done this to itself. When the human product is already pure corporate slop, it's not hard for AI to compete. Hopefully AI outcompeting humans at slop sparks a renaissance of humans creating truly beautiful human artwork. And if it doesn't, then was anything of value truly lost?
What are you talking about? There’s lots of modern music that’s not corporate slop and that’s absolutely great. Never in history was access to great music as easy as it is now.
Re: Goodbye to Sora
#620Good riddance. AI video generation is not something humanity needs.
I don't really disagree, but the proper way to think about it was that with Sora some of that ability democratized. Now it will be available only to the rich and powerful ( and nerdy ). Humanity may not need it per se, but removal of that option that does not automatically make it better; not if the removal is only for a portion of the population.
I really don't think that using that term is appropriate when there's a multi-billion American macro corporation involved in the activity in question.