OTOH, it really looks like Toyota is Goldilocks. Most companies invested too much too early and had to write off a substantial amount, but Toyota is rolling into 2027 with a small but nice selection of EV's. Over 25% of vehicles sold world-wide were electric in 2025, and that percentage is steadily increasing. So VW & Ford were "too hot", Honda is looking like "too cold" and Toyota might be the "just right" of the th…
But it's not really increasing anymore, and the increase has been almost entirely tied to subsidies. When Germany and America pulled back on EV subsidies, sales dropped significantly. The adoption curve hasn't been nearly as steep as predicted, and the political landscape is unstable. Other manufacturers are also pulling back on their EV investments. I'm not saying Honda isn't overdoing it, but a retreat from EVs isn…
EV's are a half trillion dollar market (20 million cars annually, average selling price $25K) that increased by 20% in 2025.
That's a massive increase in a massive market.
It's not the 50% per annum we were seeing earlier, but 20% of a big number is often more impressive than 50% of a big market.