I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…
This is such a weird comment. Why do you think that "ethical vegans" like the "taste of plants" any more than anyone else? The whole point of being an ethical vegan/vegetarian is to not consume animals, not because you don't like the taste. Health conscious folks would definitely choose these over hamburgers. Sure, they're not perfect from a health food point of view, but they're lower in sodium and saturated fat tha…
The only people i ever hear say anything positive about beyond burger (after the novelty wore off) was meat eaters. Vegeterians, for whatever reason, tended not to like it. But meat eaters were always going to choose meat anyways, so it seems like nobody actually bought it.