Earlier quoted context omitted.
Maybe they're hoping there exists a non-crazy subset of "health conscious" population, i.e. people who are not panicly afraid of "ultra processed" food and generally don't consider food processing to be a sin, who don't see food manufacturing plants as temples of Satan, and are otherwise health conscious and not just playing the fitness fad social games.
> people who are not panicly afraid of "ultra processed" food and generally don't consider food processing to be a sin If you're not you should, colon cancer is becoming a leading cause of death in people under 40... https://www.cancerresearch.org/blog/colorectal-cancer-awaren... https://images.newscientist.com/wp-content/uploads/2025/03/0...
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The chart you linked only talks about incidence ratio, and is more than adequately explained by improvements in access to tests, quality of tests, as well as improvements in healthcare in general, as people don't suffer and die today from what they did up to few decades ago - or anything else, really, since the world has been steadily improving across the board in every dimension.
In fact, non-linear effects of population growth alone could explain that chart: people talk more, including about colon cancer, so over time, more people in the population with access to testing would go test themselves after being made aware of the potential problem, biasing the sample.
Or, more fundamentally, the fact that medicine graduated from voodoo to proper science only around 100 years ago, would explain it too, because we're less than a century into doing proper studies about anything at all.