Earlier quoted context omitted.
This is outrageous and we need to stand up against it. You're merely avoiding the danger of uber-enshittification of hardware (now once software is enshittified enough), but this will crawl further and further. Meanwhile rating companies are lowering ratings of firms that DO NOT have 'subscription model' in their products, that's why we're intended to pay for enabling heating in car seats from now on.
My car has heated and ventilated seats. These do not require a subscription.
"But while BMW ultimately backed down over heated seats, the company still believes in the features-as-a-service model, and will continue to offer post-purchase upgrades through its ConnectedDrive platform. "