Snooze Fest. perfect audience isn't even a good remarketing company! Other good options:
Fetchback Dotomi Criteo Steelhouse Media
How Manpacks boosted their average order size 84% and reduced churn to under 2%
21–26 of 26 posts
Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%
#22Does anybody know how companies like that differentiate themselves from 800 lb gorilla that is Amazon (they do recurring orders)? Disclaimer: I haven't done any subscription/recurring orders, but am genuinely interested
A good friend of mine worked for BirchBox, a subscription beauty service for women and men (Birchbox men), as an intern last summer. From what she told me, the work they did to create a community around the service helps the company beat out gorillas such as Amazon. For instance, people will record themselves opening their Birchbox order and post it on Youtube (do a Youtube search, the top unboxing I get has 57,996 v…
Technically Amazon didn't have a Beauty site that was in competition to BirchBox until Quidsi launched Beautybar.com
Both companies leverage sampling in "boxes" to acquire new customers and hopefully they will order full sized products in their respective stores.
"Opening box" videos are a popular practice in retail (ecommerce) especially in the beauty industry.
Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%
#23I've never heard of manpacks until an hour ago, but thanks to this article, I'm now a customer. I'm curious what their churn rate was before it was reduced to 2%.
I'm curious what the 'snooze' or on hold % is.
Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%
#24> Adding the “snooze” function has helped decrease the churn rate down to just 2%. > By adding more products and flexibility, the average order size increased by 84%. This is pretty much all there is in the article about "how" that is so prominently featured in link title.
That isn't really true, there were other useful details, although they may not have stood out to you since a lot of it could be considered good common sense.
Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%
#25Earlier quoted context omitted.
You're paying to outsource the obligation to remember to order shirts. Shirts are a little different, but I use it for stuff like razor blades that are consumable.
You can do that on Amazon too, though only on consumable items where they think it'll be likely. If there's a "Subscribe & Save" link at the right, you can choose to make the order recurring instead of one-time, with intervals ranging from 1-6 months. Random example of a product that has such a feature: http://www.amazon.com/Gillette-Fusion-Manual-Cartridges-Coun...
Sure, but they don't have a nice GUI or good messaging around why I should use that to solve this problem specifically.
Also, in a world of politically correct egalitarianism I respect a company that has the literal and figurative balls to stand up and say, nope, this is for men (and go so far as to bake that assumption into the product name)
Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%
#26I've never heard of manpacks until an hour ago, but thanks to this article, I'm now a customer. I'm curious what their churn rate was before it was reduced to 2%.
Definitely agree that more data would be helpful, like:
- What was churn rate before? - Is (new churn + snooze) greater or less than original churn? - What percentage of customers come off of snooze and repurchase?
Without more information, it's impossible to pinpoint whether it really is an effective strategy or just makes a nice headline.