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How Manpacks boosted their average order size 84% and reduced churn to under 2%

blog.perfectaudience.com

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Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%

#11

Post by _delirium »

bengl3rt wrote: post #9
stevencorona wrote: post #8

I've always wanted to get onboard with the Manpacks but it's hard to justify $10/shirt when I can get a 5-pack of the same kind on Amazon for $18.

You're paying to outsource the obligation to remember to order shirts. Shirts are a little different, but I use it for stuff like razor blades that are consumable.

You can do that on Amazon too, though only on consumable items where they think it'll be likely. If there's a "Subscribe & Save" link at the right, you can choose to make the order recurring instead of one-time, with intervals ranging from 1-6 months. Random example of a product that has such a feature: http://www.amazon.com/Gillette-Fusion-Manual-Cartridges-Coun...

Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%

#12

Post by [deleted] »

qdpb wrote: post #3

> Adding the “snooze” function has helped decrease the churn rate down to just 2%. > By adding more products and flexibility, the average order size increased by 84%. This is pretty much all there is in the article about "how" that is so prominently featured in link title.

[deleted]

Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%

#13

Post by stevencorona »

bengl3rt wrote: post #9
stevencorona wrote: post #8

I've always wanted to get onboard with the Manpacks but it's hard to justify $10/shirt when I can get a 5-pack of the same kind on Amazon for $18.

You're paying to outsource the obligation to remember to order shirts. Shirts are a little different, but I use it for stuff like razor blades that are consumable.

Sure, but a 5x markup? Plus as someone other peopled mentioned, Amazon has S&S

Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%

#14

Post by Roelven »

qdpb wrote: post #3

> Adding the “snooze” function has helped decrease the churn rate down to just 2%. > By adding more products and flexibility, the average order size increased by 84%. This is pretty much all there is in the article about "how" that is so prominently featured in link title.

Agree that the article is a bit thin. The adding more products isn't such an ingenious strategy, pretty logical if you ask me. I like the snooze function though, one of those extremely powerful ideas that make consumers happy.

Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%

#15

Post by jemfinch »

NDizzle wrote: post #10

I'd like to check out their site but on the other hand I don't want someone seeing "manpacks.com" in the DNS resolution logs here at work.

Do you not work in an equal opportunity workplace? Are you concerned that someone might be grepping the DNS resolution logs to find closeted homosexuals? Are you legitimately concerned about retribution if someone believes that you're homosexual?

Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%

#16

Post by burningion »

stevencorona wrote: post #8

I've always wanted to get onboard with the Manpacks but it's hard to justify $10/shirt when I can get a 5-pack of the same kind on Amazon for $18.

I've been a customer for a little over a year now. It's simply a convenience, set and forget thing. I never had enough underwear or socks until I became a customer of Manpacks. I now never have to think about socks or underwear ever again.

For me personally, I'm cash rich, time poor, so it's a great trade off. I save the hour to go to the store, or find the best reviews on Amazon.

Manpacks curates only the highest quality products, so I pick from among the best.

You might be in a different place, but it's been a great value for me personally.

Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%

#17

Post by yaknow »

Roelven wrote: post #14
qdpb wrote: post #3

> Adding the “snooze” function has helped decrease the churn rate down to just 2%. > By adding more products and flexibility, the average order size increased by 84%. This is pretty much all there is in the article about "how" that is so prominently featured in link title.

Agree that the article is a bit thin. The adding more products isn't such an ingenious strategy, pretty logical if you ask me. I like the snooze function though, one of those extremely powerful ideas that make consumers happy.

It wasn't only adding products, but adding the flexibility to easily add/remove products via a customer dashboard (while we curated/marketed products we liked) that allowed us to up our AOV. When we launched it was just "pick your plan" and we'd automate the rest -- so we sacrificed a little of the simplicity of automation for the flexibility of service and customization.

Nothing ingenious, just a decision we made that worked.

Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%

#18

Post by yaknow »

stevencorona wrote: post #13
bengl3rt wrote: post #9

Earlier quoted context omitted.

You're paying to outsource the obligation to remember to order shirts. Shirts are a little different, but I use it for stuff like razor blades that are consumable.

Sure, but a 5x markup? Plus as someone other peopled mentioned, Amazon has S&S

Can you point to a 5x markup on our site? Not a challenge, just a question because we try to stay at least remotely competitive to other online pricing. I'd be shocked to find product for 1/5 the price somewhere.

Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%

#19

Post by NDizzle »

jemfinch wrote: post #15
NDizzle wrote: post #10

I'd like to check out their site but on the other hand I don't want someone seeing "manpacks.com" in the DNS resolution logs here at work.

Do you not work in an equal opportunity workplace? Are you concerned that someone might be grepping the DNS resolution logs to find closeted homosexuals? Are you legitimately concerned about retribution if someone believes that you're homosexual?

Whoa - whoa. None of those things!

It falls in the same bucket as russianbrides.com. I just don't think there's a reasonable explanation for browsing such a thing at work.

I can pass off HN as keeping tabs on current software and industry trends.

Re: How Manpacks boosted their average order size 84% and reduced churn to under 2%

#20

Post by sp332 »

jemfinch wrote: post #15
NDizzle wrote: post #10

I'd like to check out their site but on the other hand I don't want someone seeing "manpacks.com" in the DNS resolution logs here at work.

Do you not work in an equal opportunity workplace? Are you concerned that someone might be grepping the DNS resolution logs to find closeted homosexuals? Are you legitimately concerned about retribution if someone believes that you're homosexual?

It sounds more like a porn site, of which any kind is frowned upon in many workplaces.
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