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I hope you are aware that apple does this too (and far better). I say this because I wouldn't see this type of post after an apple keynote. They are MASTERS of setting the conversation points. Take the iPhone4 launch. A new phone with a slightly higher resolution screen, but significantly smaller than the existing competition. Their framing, with retina branding, switched the existing conversation from screen size, n…
"Apple would never even show a competitor on their site, because they are the market leader.." - One thing that struck me from the iPad Mini announcement was just how much time they spent comparing it to the competition - a sure sign that they really do think there is competition now. Then they disappoint on the iPad numbers in their latest earnings - chalk that up to people waiting for iPad Mini's but that seems lik…
Apple made itself vulnerable to this sort of attack by basing building so much of their recent advertising campaigns upon display specifications - i.e. retina.
By focusing on something which is easily (and perhaps misleadinly) reduced to numbers, pixels, they have opened the way to the sort of simple value proposition Amazon's page suggests.