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Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

magicalmushroom.com

61–70 of 135 posts

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#61

Earlier quoted context omitted.

It says it is the woody core of hemp.

Sounds like a thing you could just make paper and cardboard out of directly...

The hemp is part of the finished product, so its probably intentional they picked something so fibrous.

Per the webpage: "The mycelium binds the agricultural waste together, so it can be baked into durable protective packaging"

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#63
post #19

There are already companies that use packaging made from formed paper and sugarcane. I would be interested to see what mycelium packaging offers over this. E.g. https://www.jishan-group.com/pulp-products .

In the old days, wood shaving and even popcorn were the packing material of choice. The reason styrofoam is used is because it's cheaper (main) and it doesn't decompose when wet.

Molasses was cheap because it was the packing material for plate glass - which was only made in England. Place your plate glass in a barrel, fill it with molasses and you can ship it to North America. Just wash off the glass and you're good to go.

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#65
It sounds good but will this ever scale enough? Plastics are just so freaking cheap that anything that wants become a serious alternative (aside from being a marketing gimmick) needs to be very cheap. I honestly have my doubts but I'm excited that people are looking for alternatives

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#66
post #59

Earlier quoted context omitted.

Not certainly. A LARGE number of fungi grow just fine without manure. I think this is a common misconception since agaricus bisporus (portobello, bella, white, cremini, button) need it to grow well, and it is the most commonly human-grown fungus by a long shot.

Most commonly grown? What, no love for yeast?!

Ahh, true. Didn't think about that one.

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#67
post #41
post #24

Earlier quoted context omitted.

Looking at the images, it looks less premium to me than the smoother mouled paper inserts I've seen on electronic products. You could be right on with the foam aspect though.

Well there are multiple types of molded paper inserts. Egg carton-type material on the cheap end, and that super smooth stuff that Apple uses on the other (these generally have additives in them - they aren't just paper). In terms of "premium"ness this sits in the middle.

Even egg cartons look more premium than the pictures in TFA.

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#69
post #32

> Mushroom® Packaging, grown from natural mushroom mycelium and agricultural by-products … Does anyone know the agricultural byproducts are?

How is Mushroom something you can put (r) after?

A trademark sets your brand apart from competitors. If your competitors are other brands of mushrooms, then "Mushroom" is too broad. But if you're trying to distinguish yourself from other brands of packaging, it might work.

If it got litigated and I were the judge, I'd be concerned they were trying to abuse trademark to get patent-like protection. In the narrow packaging market, another mushroom packaging competitor would have trouble talking about its product without mentioning the word "mushroom" and drawing the ire of Mushroom™ lawyers.

Disclaimer: lawyer law blah blah

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#70
post #42

Earlier quoted context omitted.

Yeah, I know it's just funny to see the coordinated effort across multiple sites.

Or, someone saw it on reddit, thought it was cool, and posted here? Aka classic going viral event, without anything nefarious.

Indeed, I stumbled upon it this weekend while searching for something completely unrelated. Thought this was neat stuff to share on HN.
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