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Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

magicalmushroom.com

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Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#41

Post by elil17 »

oniony wrote: post #24
elil17 wrote: post #20

Earlier quoted context omitted.

I believe the mushroom packaging is more like a foam, so it may be able to better protect products. Additionally, it may have a more "premium" feeling/appearance vs. pulp packaging.

Looking at the images, it looks less premium to me than the smoother mouled paper inserts I've seen on electronic products. You could be right on with the foam aspect though.

Well there are multiple types of molded paper inserts. Egg carton-type material on the cheap end, and that super smooth stuff that Apple uses on the other (these generally have additives in them - they aren't just paper). In terms of "premium"ness this sits in the middle.

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#42

Post by nhinck3 »

vintermann wrote: post #25
nhinck3 wrote: post #7

Going on a little PR adventure today are we?

This site is run by venture capitalists, I think it's part of the package as long as they don't pretend otherwise.

Yeah, I know it's just funny to see the coordinated effort across multiple sites.

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#43

Post by kepano »

There are a few companies in this space, notably Ecovative, who have been trying to make mycelium-based packaging for almost two decades.

The problem is that it takes around 7 days for each piece of packaging to "grow", and the finished part is heavy and not compressible so it adds significant cost in manufacturing, storage and transit. And these costs don't get any better with scale.

For those reasons, mycelium packaging hasn't seen much adoption beyond being used as a marketing story for high-priced small goods. Environmentally forward companies have tended towards paper-based solutions like molded fiber.

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#45

Post by microflash »

ndespres wrote: post #29
rithdmc wrote: post #18

Earlier quoted context omitted.

Dell have been using mycelium packaging for a while now - 2014 maybe? created in the US. Very interested to see this space go.

Dell (and IKEA, and others) source from Ecovative who have been working on this for a while: https://ecovative.com/

Nice, thanks for the link. Somehow, this weekend I’ve gone into the rabbit hole of mycelium packaging, a completely new and interesting topic for me. Need to check this out before my fascination wears off.

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#46

Post by londons_explore »

Mistletoe wrote: post #37
xattt wrote: post #32

> Mushroom® Packaging, grown from natural mushroom mycelium and agricultural by-products … Does anyone know the agricultural byproducts are?

It says it is the woody core of hemp.

Sounds like a thing you could just make paper and cardboard out of directly...

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#48

Post by matsemann »

nhinck3 wrote: post #42
vintermann wrote: post #25

Earlier quoted context omitted.

This site is run by venture capitalists, I think it's part of the package as long as they don't pretend otherwise.

Yeah, I know it's just funny to see the coordinated effort across multiple sites.

Or, someone saw it on reddit, thought it was cool, and posted here? Aka classic going viral event, without anything nefarious.

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#49

Post by mrsvanwinkle »

kepano wrote: post #43

There are a few companies in this space, notably Ecovative, who have been trying to make mycelium-based packaging for almost two decades. The problem is that it takes around 7 days for each piece of packaging to "grow", and the finished part is heavy and not compressible so it adds significant cost in manufacturing, storage and transit. And these costs don't get any better with scale. For those reasons, mycelium pack…

Like real mold on fiber or

Re: Magical Mushroom – Europe's first industrial-scale mycelium packaging producer

#50

Post by larodi »

ekjhgkejhgk wrote: post #13
larodi wrote: post #10

how's this Europe's given factories (and all likeliness all else) is in UK? https://magicalmushroom.com/manufacturing/the-factories geographically, perhaps, not EU though. and not relevant to EU where there are at least several similar companies such as Grown.bio - Netherlands PermaFungi - Brussels (New 1,400 m² factory) RongoDesign - Romania Biomyc - Bulgaria perhaps more. So this title is super misleading - not fir…

> how's this Europe's given factories (and all likeliness all else) is in UK? You know that a company can own factories in other countries, yes?

So which company owns what, how about you read the homepage twice, and we can discuss the facts.
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