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Amazon.com criticising new iPad on homepage

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Re: Amazon.com criticising new iPad on homepage

#112

Earlier quoted context omitted.

You're overthinking it. Amazon is basically saying the iPad Mini is underpowered and more expensive. Yeah, what else is new? If Apple competed on tech specs and price, they wouldn't have sold a single Mac in the last 15 years. Price and specs is not why people will be buying the mini.

Why will people be buying the Mini?

Because it's Apple.

People know Apple, they know how it will perform, they know it will run the Apps their friends talk about, they know the Apple stores are there if they need service, etc.

The iPad Mini, instead of being a bold play to kill the 7" tablet competitors is (unsurprisingly, perhaps) merely a smaller iPad. Maybe a somewhat cheaper iPad, but not an appreciably cheaper tablet at it's size.

And instead of shooting to further lower the price as advances roll down, it will almost certainly remain a smaller iPad, rather than a cheaper tablet; picking up the "retina" display and increasingly faster internals, rather than further cutting price. [1]

[1] Except maybe that odd $29 'bulge'. Apple doesn't seem to keep those around. e.g. IIRC the last-gen iPod Touch rocked a $229 price on entry, but as soon as they could they knocked it down to $199 and intro'd the new model at $299.

Re: Amazon.com criticising new iPad on homepage

#115
post #112

Earlier quoted context omitted.

Why will people be buying the Mini?

Because it's Apple. People know Apple, they know how it will perform, they know it will run the Apps their friends talk about, they know the Apple stores are there if they need service, etc. The iPad Mini, instead of being a bold play to kill the 7" tablet competitors is (unsurprisingly, perhaps) merely a smaller iPad. Maybe a somewhat cheaper iPad, but not an appreciably cheaper tablet at it's size. And instead of s…

Don't most smartphone users have an Android phone? And wouldn't they therefore want to reuse the apps they've already paid for when they switch to a tablet?

Re: Amazon.com criticising new iPad on homepage

#116
post #18

Earlier quoted context omitted.

[deleted]

You are correct that 326 dpi would also have been an option, but while we've seen lots of, say, 1280x800 panels in the wild at the Mini's price point or lower, I have no idea what the pricing of a 2048x1536 panel would look like. As you note it would probably be substantially more expensive. This just highlights why dpi independence is important - if your only option to raise dpi is to double it, that's not particula…

I think it highlights why resolution dependence doesn't matter - just wait a year for the price to come down. What could be easier?

Re: Amazon.com criticising new iPad on homepage

#117
post #44

There's so much about this which is disingenuous. I'm not surprised by this, but it's worth pointing out some of the tricks Amazon are employing here: 1. Much More for Much Less. Much More is obviously the kindle fire HD, and Much Less is the iPad Mini. Heck, if you remove the 'f' of 'for' you get to the central point here which is to turn the choice into 'Much More or Much Less'. 2. Kindle Fire HD branding is used (…

I hope you are aware that apple does this too (and far better). I say this because I wouldn't see this type of post after an apple keynote. They are MASTERS of setting the conversation points. Take the iPhone4 launch. A new phone with a slightly higher resolution screen, but significantly smaller than the existing competition. Their framing, with retina branding, switched the existing conversation from screen size, n…

I've been a Mac user going back to a Lombard Macbook and I remember when Apple used to really go on the attack against PC's before they switched to Intel. Examples are: Toasting the Pentium II: http://www.youtube.com/watch?v=zE6aKeK61A4 and Pentium II Snail: http://www.youtube.com/watch?v=-ExNQ3iFhXc

During the Keynotes when Steve Jobs would show off the computers they'd run their Photoshop or really large Excel file tests to show just powerful their chips were. If I remember right, all of those tests were highly selective. For most regular computing tasks, I felt like PC's were faster.

In marketing, if you're in second place it doesn't hurt many times to attack first place. In the consumers minds, you're putting yourself on similar footing to the first place contender and then getting to highlight specific differences that make whatever case you want.

It many not be elegant but Amazon's promotions and Samsung's recent phone ads do illustrate differences between the products. They may not be the most important differences to a lot of people but the burden is on Apple to show that, not on competitors to follow a vague sense of fairness.

Re: Amazon.com criticising new iPad on homepage

#118
post #102
post #30

Earlier quoted context omitted.

Don't tell us about "false marketing" on amazons side. Did you notice how Phil Schiller showed the iMac on Stage? He always talked about how thin it is and how incredible but he never showed the thicker part of the iMac. Also noticed that Apple ALWAYS showed every iMac from the side on there website? Since the new iMac, there is only a 20° angle to the iMac, so you can only see the thin border, but not the thicker pa…

but he never showed the thicker part of the iMac. He did turn it full sideways to the camera and revealed its bulging back. You can't show off its full thickness any more than that. It wasn't on screen that way for as long as the "ooo!" moment of the brightly lit knife edge, but it was there for all to see. Unrelated random thoughts on iMac thickness: It is really just an aesthetic. The foot print of the machine can'…

From my viewpoint, he very carefully moved it between pre-determined camera angles.

Re: Amazon.com criticising new iPad on homepage

#119

There's so much about this which is disingenuous. I'm not surprised by this, but it's worth pointing out some of the tricks Amazon are employing here: 1. Much More for Much Less. Much More is obviously the kindle fire HD, and Much Less is the iPad Mini. Heck, if you remove the 'f' of 'for' you get to the central point here which is to turn the choice into 'Much More or Much Less'. 2. Kindle Fire HD branding is used (…

1. Much More for Much Less. Much More is obviously the kindle fire HD, and Much Less is the iPad Mini. Heck, if you remove the 'f' of 'for' you get to the central point here which is to turn the choice into 'Much More or Much Less'. You are reading way too deeply into this. Unless you have some research to back up your assertion that people frequently misread "for" as "or", it's hard to believe. 5. Because the iPad M…

> It's strange that they can't continue to compete in this category, especially given the high price of their device.

Given that Amazon posted a net loss this past quarter in part due to manufacturing expenses, I wouldn't call their strategy "effectively competing".

Re: Amazon.com criticising new iPad on homepage

#120

There's so much about this which is disingenuous. I'm not surprised by this, but it's worth pointing out some of the tricks Amazon are employing here: 1. Much More for Much Less. Much More is obviously the kindle fire HD, and Much Less is the iPad Mini. Heck, if you remove the 'f' of 'for' you get to the central point here which is to turn the choice into 'Much More or Much Less'. 2. Kindle Fire HD branding is used (…

As far as the "Ultra-fast MIMO Wi-Fi", iPad Mini has that too. (I can only assuming they're referring to 802.11n)

Here's the slide from the Kindle HD announcement: http://www.androidcentral.com/amazon-hails-improved-mimo-wif...

At the time it beat the iPad 3 but I don't know if the mini changes that.

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