> That’s it. “Read 3 files.” Which files? Doesn’t matter. “Searched for 1 pattern.” What pattern? Who cares. Product manager here. Cynically, this is classic product management: simplify and remove useful information under the guise of 'improving the user experience' or perhaps minimalism if you're more overt about your influences. It's something that as an industry we should be over by now. It requires deep understa…
I was recently involved with a company that wanted us to develop a product that would be disruptive enough to enter an established market, make waves and shock it.
We did just that. We ran a deep survey of all competing products, bought a bunch of them, studied absolutely everything about them, how they were used and their users. Armed with that information, we produced a set of specifications and user experience requirements that far exceeded anything in the market.
We got green-lit to deliver a set of prototypes to present at a trade show. We did that.
The prototypes were presented and they truly blew everyone away. Blogs, vlogs, users, everyone absolutely loved what we created and the sense was that this was a winning product.
And then came reality. Neither the product manager nor the CTO (and we could add the CEO and CFO to the list) had enough understanding and experience in the domain to take the prototypes to market. It would easily have required a year or two of learning before they could function in that domain.
What did they do? They dumbed down the product specification to force it into what they understood and what engineering building blocks they already had. Square peg solidly and violently pounded into a round hole.
The outcome? Oh, they built a product alright. They sure did. And it flopped, horribly flopped, as soon as it was introduced and made available. Nobody wanted it. It was not competitive. It offered nothing disruptive. It was a bad clone of everything already occupying space in that ecosystem. Game over.
The point is: Technology companies are not immune to human failings, ego, protectionism/turf guarding, bad decisions, bad management, etc.
When someone says something like "I am not sure that's a good idea for a startup. There's competition." My first though is: Never assume that competitors know what they are doing, are capable and always make the right decisions without making mistakes. You don't always need a better product, you need better execution.