The Dark Knight was released in 2008. In that movie, Batman hijacks citizens' cellphones to track down the Joker, and it's presented as a major moral and ethical dilemma as part of the movie's overall themes. The only way Batman remains a "good guy" in the eyes of the audience is by destroying the entire thing once he's done. Crazy to think that less than two decades later, an even more powerful surveillance technolo…
The Dark Knight was released in the summer of 2008. This was almost 7 years after 9/11. Many aspects of that film were deliberately done to explore post 9/11 America. This includes the methods Harvey Dent uses, the things the Joker says, and the surveillance scenes and more. These discussions surrounding surveillance have been around long before 2008.
One could argue that because it was successfully used to catch Joker, the movie concludes that mass surveillance is sometimes necessary to stop evil, but it's at least presented as a dilemma. A massive corporation coming out and saying "mass surveillance is awesome because you can find lost pets" is a crazy escalation of the surveillance state.