The WeRateDogs guy broke character and put out a video attacking that ad https://bsky.app/profile/weratedogs.com/post/3mejrtyvkyc2o
[flagged]
Amazon Ring's lost dog ad sparks backlash amid fears of mass surveillance
11–20 of 407 posts
Re: Amazon Ring's lost dog ad sparks backlash amid fears of mass surveillance
#12What backlash? "People voiced concerns" turns out to be 9 people if you follow the link. Where exactly is this backlash and why can't I smell it?
At what number of people do you consider it a backlash?
Re: Amazon Ring's lost dog ad sparks backlash amid fears of mass surveillance
#13What backlash? "People voiced concerns" turns out to be 9 people if you follow the link. Where exactly is this backlash and why can't I smell it?
The subtext is that idiots are buying these things and should at least become aware that there are reasons for backlash that haven't occurred to them.
Re: Amazon Ring's lost dog ad sparks backlash amid fears of mass surveillance
#14That ad gave me a visceral shudder of revulsion, not so much for the specific functionality on display as for the timing, which absolutely could not have been accidental. They might as well have just put 'and we're working on automatic alerts for ICE!' in the ad.
Re: Amazon Ring's lost dog ad sparks backlash amid fears of mass surveillance
#15Re: Amazon Ring's lost dog ad sparks backlash amid fears of mass surveillance
#16Re: Amazon Ring's lost dog ad sparks backlash amid fears of mass surveillance
#17that advert is just so horribly manipulative it's borderline evil
how can normal people go to work and produce this output?
(I suppose everyone that is prepared to work at Amazon corporate is... a certain type of person)
Re: Amazon Ring's lost dog ad sparks backlash amid fears of mass surveillance
#18Re: Amazon Ring's lost dog ad sparks backlash amid fears of mass surveillance
#19Even more concerning is that Ring is partnering with Flock [1], which has been the subject of quite a bit of controversy recently [2][3][4], with the CEO lashing out at critics with inflammatory language [5][6].
[1] https://www.flocksafety.com/blog/flock-safety-and-ring-partn...
[2] https://www.aclu.org/news/privacy-technology/flock-roundup
[3] https://www.theguardian.com/us-news/2026/feb/10/ice-school-c...
[4] https://www.eff.org/deeplinks/2025/12/effs-investigations-ex...
[5] https://www.aclu.org/news/privacy-technology/flock-ceo-goes-...
Re: Amazon Ring's lost dog ad sparks backlash amid fears of mass surveillance
#20The Dark Knight was released in 2008. In that movie, Batman hijacks citizens' cellphones to track down the Joker, and it's presented as a major moral and ethical dilemma as part of the movie's overall themes. The only way Batman remains a "good guy" in the eyes of the audience is by destroying the entire thing once he's done.
Crazy to think that less than two decades later, an even more powerful surveillance technology is being advertised at the Super Bowl as a great and wonderful thing and you should totally volunteer to upload your Ring footage so it can be analyzed for tracking down the Jok... I mean illegal imm... I mean lost pets.