According to nvidia’s 2025 annual report [1], 34% of their sales for 2025 comes from just 3 customers. Additionally, they mentioned that customers can cancel purchases with little to no penalty and notice [2]. This is not unique for hardware companies, but to think that all it takes is just one company to get their sales down by 12% (14b$). To cut to the point, my guess is that nvidia is not sustainable, and at some…
It's a bit like TSMC: you couldn't buy space on $latestGen fab because Apple had already bought it all. Many companies would have very much liked to order H200s and weren't able to, as they were all pre-sold to hyperscalers. If one of them stopped buying, it's very likely they could sell to other customers, though there might be more administrative overhead?
Now there are some interesting questions about Nvidia creating demand by investing huge amounts of money in cloud providers that will order nv hardware, but that's a different issue.