As an outside observer of this beef tallow trend, it looks to me a lot like a fad driven by some internalized machismo: "It's not proper food if it's not from a dead animal." While this is not unique to the US, apparently believers of this in the US reached a critical mass enough to make it public policy. I don't doubt that one can find health benefits in beef tallow. But I also vividly remember ads in the 80s and 90…
Relatedly, it is crazy to me that people don't see the value in gender studies as an academic field when so much of the past couple years has revolved around gender.