I just uninstalled a game from my mobile phone this morning that had heavy ad usage. It was interesting to note the different ad display strategies. From least to most annoying: - display a static ad, have the "x" to close appear soon (3-10 seconds) - display an animated ad, have the "x" to close appear soon (3-10 seconds) - display a static ad, have the "x" to close appear after 20-30 seconds - display an animated a…
I understand the reason for these (they often have an IAP that will remove ads, so the more annoying the ads the more likely folks will be tempted to buy it). But doesn't make it ok. I usually just leave a one star review and uninstall.