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Vietnam bans unskippable ads

saigoneer.com

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Re: Vietnam bans unskippable ads

#51

Post by keerthiko »

echelon wrote: post #31
austin-cheney wrote: post #17

Earlier quoted context omitted.

> Not a great regulatory move, in my opinion. Why?

Second order effects. Many advertisers may avoid advertising or lower their ad budgets. This means the tech platform makes less revenue. This means the platform and the video creator both make less revenue. This means less videos get created. All of these happen at the population level. I hate ads, but regulations that are for things that aren't public health (including mental health), anti-monopolization, etc. are p…

I would argue that limiting the amount of unrequested product evangelism shoved into users' eyeballs is a valuable public and mental health initiative. I wish we could have seen the alternate reality where ad-revenue was not the most lucrative business model for the internet.

Re: Vietnam bans unskippable ads

#52

Post by mock-possum »

_jab wrote: post #13

I've often wondered whether the world would be better without ads. The incentive to create services (especially in social media) that strive to addict their users feels toxic to society. Often, it feels uncertain whether these services are providing actual value, and I suspect that whether a user would pay for a service in lieu of watching ads is incidentally a good barometer for whether real value is present. Don't…

It’s a well-established fact that my world would be much better without ads.

Re: Vietnam bans unskippable ads

#55

Post by grayhatter »

catapart wrote: post #14

Not a great regulatory move, in my opinion. But I really wish ad companies would implement this rule across the board. If you can't sell me on your ad in 5 seconds, it's unlikely you can sell me on your product in 15 or 30 seconds. And if your product is of any interest to me whatsoever, I'm happy to continue watching the ad. I sit through movie trailers and tech ads all the time, even with an option to skip. But I h…

> But I really wish ad companies would implement this rule across the board. If you can't sell me on your ad in 5 seconds, it's unlikely you can sell me on your product in 15 or 30 seconds.

When talking about how ads "don't work on you"; it's very important to remember that just like every single other human you're not immune to propaganda.

Re: Vietnam bans unskippable ads

#57

Post by catapart »

dylan604 wrote: post #20
catapart wrote: post #14

Not a great regulatory move, in my opinion. But I really wish ad companies would implement this rule across the board. If you can't sell me on your ad in 5 seconds, it's unlikely you can sell me on your product in 15 or 30 seconds. And if your product is of any interest to me whatsoever, I'm happy to continue watching the ad. I sit through movie trailers and tech ads all the time, even with an option to skip. But I h…

I'm much less concerned about being sold in 15-30 secs as much as the "ads" that are paid promotional programming that runs >30 minutes in the middle of a video that is <30 minutes.

That stuff is so bizarre! I can understand how an advertiser might try to sneak an infomercial onto an ad campaign, and I can understand how it might be attempted on accident. But I can't understand why an ostensible ad platform would ever allow you to upload a 30 min. ad without lots of flags going up and needing some approval.

Re: Vietnam bans unskippable ads

#58

Post by secondcoming »

I not too long ago received an ad on YouTube that was an entire episode of the UK reality TV program 'Made In Chelsea'. I think it was skippable but I couldn't believe that a) someone set up an ad campaign to do this, and b) YouTube didn't detect it.

Re: Vietnam bans unskippable ads

#59

Post by ThrowawayTestr »

_jab wrote: post #13

I've often wondered whether the world would be better without ads. The incentive to create services (especially in social media) that strive to addict their users feels toxic to society. Often, it feels uncertain whether these services are providing actual value, and I suspect that whether a user would pay for a service in lieu of watching ads is incidentally a good barometer for whether real value is present. Don't…

People won't pay a few bucks a month for YouTube. They won't pay to keep their favorite sites online. They won't pay for their news. Without ads, a lot of things wouldn't exist.

Re: Vietnam bans unskippable ads

#60

Post by mystraline »

cm2012 wrote: post #27
austin-cheney wrote: post #17

Earlier quoted context omitted.

> Not a great regulatory move, in my opinion. Why?

Its market distortionary and makes global advertisers have to customize for the local audience, some might not bother

Simply put, fuck the "market" (aka: uber-rich people). The market should serve us humans, not the other way around.

Ive heard this garbage excuse since Reagan took a wrecking ball to regulations. Not making effective regulations is ALSO a market distorting thing, that encourages the absolute worst behaviors. And now with Citizens United, its $1 = 1 vote.

But no, "marrrrrkeeeeetttttt"

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