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Vietnam bans unskippable ads

saigoneer.com

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Re: Vietnam bans unskippable ads

#12
post #6

Poorly thought out and family subscription to YouTube premium in Vietnam is $6/month USD. Google is just going to pull a different lever to compensate, like just displaying more shorter ads per session.

I don't think Google's gonna be hurting for this one given the fact that hitting the skip button gives Google a strong signal that a real human just watched the ad and it didn't just play to an empty room.

Re: Vietnam bans unskippable ads

#13
I've often wondered whether the world would be better without ads. The incentive to create services (especially in social media) that strive to addict their users feels toxic to society. Often, it feels uncertain whether these services are providing actual value, and I suspect that whether a user would pay for a service in lieu of watching ads is incidentally a good barometer for whether real value is present.

Don't get me wrong, I'm well aware this is impractical. But it's fun to think about sometimes.

Re: Vietnam bans unskippable ads

#14
Not a great regulatory move, in my opinion. But I really wish ad companies would implement this rule across the board. If you can't sell me on your ad in 5 seconds, it's unlikely you can sell me on your product in 15 or 30 seconds. And if your product is of any interest to me whatsoever, I'm happy to continue watching the ad. I sit through movie trailers and tech ads all the time, even with an option to skip. But I have no use for seeing the entire Dawn dish soap's aw-shucks, faux-folksy ad play out. In five seconds, you can remind me that dawn exists, fulfilling the main purpose of the ad, and I can get on with the content I'm actually interested in.

Re: Vietnam bans unskippable ads

#15
post #6

Poorly thought out and family subscription to YouTube premium in Vietnam is $6/month USD. Google is just going to pull a different lever to compensate, like just displaying more shorter ads per session.

Then there can be regulation of that too.

Indeed, just keep pulling the policy ratchet if tech tries to subvert.

Re: Vietnam bans unskippable ads

#17

Not a great regulatory move, in my opinion. But I really wish ad companies would implement this rule across the board. If you can't sell me on your ad in 5 seconds, it's unlikely you can sell me on your product in 15 or 30 seconds. And if your product is of any interest to me whatsoever, I'm happy to continue watching the ad. I sit through movie trailers and tech ads all the time, even with an option to skip. But I h…

> Not a great regulatory move, in my opinion.

Why?

Re: Vietnam bans unskippable ads

#18

Not a great regulatory move, in my opinion. But I really wish ad companies would implement this rule across the board. If you can't sell me on your ad in 5 seconds, it's unlikely you can sell me on your product in 15 or 30 seconds. And if your product is of any interest to me whatsoever, I'm happy to continue watching the ad. I sit through movie trailers and tech ads all the time, even with an option to skip. But I h…

[deleted]

Re: Vietnam bans unskippable ads

#20

Not a great regulatory move, in my opinion. But I really wish ad companies would implement this rule across the board. If you can't sell me on your ad in 5 seconds, it's unlikely you can sell me on your product in 15 or 30 seconds. And if your product is of any interest to me whatsoever, I'm happy to continue watching the ad. I sit through movie trailers and tech ads all the time, even with an option to skip. But I h…

I'm much less concerned about being sold in 15-30 secs as much as the "ads" that are paid promotional programming that runs >30 minutes in the middle of a video that is <30 minutes.
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