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Microsoft Office renamed to “Microsoft 365 Copilot app”

office.com

211–220 of 286 posts

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#211

Earlier quoted context omitted.

Yeah, but that was a problem. Now they fixed it and Copilot immediately has 36286162% higher adoption rate.

Expect Clippy in Notepad, VS Code, and Github soon is my bet, along with suggestions to spend money on a "today only" subscription offer.

Even worse, meet Mico (as in “Mi”crosoft “Co”pilot).

https://copilot.microsoft.com/labs/experiments/mico

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#213

I genuinely thought this was a joke when I saw the headline, and I had to double check the domain name to verify that this wasn't a parody. Apart from being absolutely abysmal marketing, the front page alone is wildly inconsistent: * "Welcome to Microsoft 365 Copilot" * "The Microsoft 365 Copilot app (formerly Office) [...]" * "Microsoft 365 (formerly Microsoft Office 365) is a subscription service [...]" Which is it…

IIRC one point Microsoft had a marketing campaign where they associated everything with ".NET" and nobody could explain exactly what ".NET" even was.

Here we go with Copilot.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#214
This is one of the most atrocious branding and product mistakes I have ever witnessed.

> The Microsoft 365 Copilot app continues to serve as your everyday productivity app for work and life.

The productivity hit has been extremely negative for me. If I want to create a new spreadsheet, I have no idea where to go now. After opening the Okta tile, I'm presented with a chat box, and some nondescript tiles on the left.

If I ask the chat box to create a new document, I'm suddenly engaged with a slow-to-respond bot conversation describing what I want to do. I want a blank spreadsheet. It gives me a DOCUMENT TO DOWNLOAD rather than a document inside OneDrive. My goodness.

OK, so how do I find the prior interface? It's hidden behind "Apps". Getting a blank spreadsheet is hard enough, getting an actual slide deck from a template, that's impossible in the interface. And the bugs! SOOOOOO many bugs in the web interface.

I've finally given in and am using the desktop apps. If I need to use a template, I copy an old document manually.

It's pretty clear that Microsoft didn't even dogfood this, and that there was no iterative design cycle. Just a first-draft UI that get shoved out the door, and replaced decades of good-will about Office. Maybe "good will" is too strong, let me say not-ill-will.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#215

Earlier quoted context omitted.

I guess no one remembers the attempted Netflix rebrand.

I don't. What (and when) was it?

In 2011 Netflix announced it would split its DVD-by-mail and streaming businesses. The DVD business would be called "Qwikster", which was mocked. Eventually they reversed the decision.

Besides the goofy name, people thought the move was premature. Netflix wanted to go all-in on streaming. The catalogue was a lot more limited back then, though, and the DVDs helped bridge the gap since a lot of movies and TV shows that were unavailable for streaming were available by DVD instead.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#216

Earlier quoted context omitted.

Which max?

HBO Max was renamed to just Max. They've now changed it back.

I don't know how they could look at a brand like "HBO Max" and, somehow, deduce that "Max" is the most important part of the name.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#217

Microsoft Office was a very strong brand, with decades of brand recognition and an enormous amount of value. This feels very much like throwing out the baby with the bathwater here ... while I can see the reasons for doing it, it very much seems like they're losing a lot from this name change.

Dunno if I can see the reasons for doing it. Imagine this in another product: Coca-cola 24/7 autopilot beverage (formerly sprite)

"yo dude, I need me a sip of that ice cold M (formerly known as Coca-Cola)!"

The M stands for mmmmm.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#218

"The Microsoft 365 Copilot app (formerly Office)" has got to be the worst rebrand ever. This is gonna be up there with Twitter's rebrand as a case study 20 years down the line.

The worst rebrand yet . We'll probably be reminiscing about the current day once they follow it up with: Word -> Copilot 365 text app Excel -> Copilot 365 spreadsheet app PowerPoint -> Copilot 365 presentation app Outlook -> Copilot 365 mail app Windows -> Copilot system Xbox -> Copilot gaming device

I don't even know why the 365 number is so important. I mean, it probably has something to do with there being 365 days in 3 out of 4 years, but what makes that significant to a word processor or spreadsheet? It's as if Google were to rename their product "Search 60" because there are 60 minutes in an hour. So what?

Microsoft's brand names never made a whole lot of sense--they're just continuing the tradition.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#219
post #27

1975: Traf-O-Data renamed Microsoft. Traffic counting ditched. Visionary. 1985: MS-DOS released. Users typed everything. Peak convenience. 1995: Windows 95 launched. Clippy forced assistance. Users thrilled. 2012: Metro interface rolled out. Tiles everywhere. Intuitive design. 2014: Windows Azure renamed Microsoft Azure. “Windows” dropped. Bold move. 2020: Office 365 renamed Microsoft 365. Bing renamed Microsoft Bing…

Missing Bob. Office 97 is where Clippy came from.

Though some of the rest of Clippy's "friends" (Lynx the cat and Rover) came from Bob and were Bob's "friends" first. Windows 2000 added Microsoft Agent which shared some characters in 2D with Office 2000 and invented a few new 3D characters (which Office never used). Windows XP added "Search Assistant" using some of the Office characters (Rover being the default search character and Lynx still hanging around as an alternative).

The legacy of Bob lived on for a while. Also Microsoft Agent was a lot of fun to play with as a kid in High School. I built some wild PowerPoint Presentations scripting Agents from the Notes field.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#220
post #66

From reading the other comments this happened a while ago, but it’s the first I’ve heard of it. This is rather annoying and short sighted of Microsoft. If anything this change is emblematic of the rot that exists in Microsoft currently. Microsoft Office is one of the strongest recognised brands in technology, if you’ve used a windows PC at any point in the last 30 years you will know of Microsoft Office. Not only tha…

I'm still happily on Office 2019. No plans to get involved in 365, copilot etc. This may confuse their customers I guess?
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