I don’t want to minimize the pain people experience here, but it’s worth calling out just how hard this problem is for retailers and issuers. Gift cards are the #1 fraud vector in payments ... because it lets stolen cards be converted into a cash-like equivalent with zero traceability. So fraud/risk system are highly sensitive to gift cards. It's not an excuse, but I see in this thread people minimizing the problem a…
How it's zero traceability if Apple can see: 1. credit card used to by a gift card 2. who exactly redeemed a gift card. It can be traced, the problem that they block accounts (probably using on FP prone algorithm) even if a gift card was not purchased using a stolen credit card.
2. The normal use case for a gift card is that it is transferred to a person different than the original purchaser. Launderers also do this.