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Ford kills the All-Electric F-150

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Re: Ford kills the All-Electric F-150

#711

*Ford:* Makes giant, electric pickup truck that you can't purchase for less than $85,000 and your normal, weekend warrior has no need for to make their Home Depot runs. *Also Ford:* WhERe aRe all tHe cUstOmerS?! I don't understand what's so hard to understand about selling EVs like hotcakes. Make a reasonably sized vehicle, with a reasonable range, at a reasonable price point. They already have the Maverick. An excel…

MSRP is a red herring. Their King Ranch sells just fine at $95k. The problem was and is buyers being gun shy about EVs. The EREV takes away all the excuses. As in the only practical reason to buy an ICE F-150 will be noise.

Re: Ford kills the All-Electric F-150

#713

Earlier quoted context omitted.

I don't get the whole American thing for Pick-up trucks. Unless you're hauling hay or manure, why would you want your cargo area exposed to the elements? A normal van is better in every single way. I can't figure out why someone would put their expensive tools in a pick-up's bed when this is an option: https://modulinecabinets.com/wp-content/uploads/2019/11/van-...

I suspect it's the intersection of people cosplaying as farmers, and vans being stereotyped as vehicles for pedophiles and serial killers

You are forgetting "soccer moms". For some dumb reason America decided there were two genders "masculine" trucks and "feminine" vans. It still makes no sense, but it certainly seemed to sell a lot of trucks to misogynists.

Re: Ford kills the All-Electric F-150

#714
post #6

https://archive.ph/k2S9O for those who have read their last free article. Interesting that Rivian seems to be doing fine in this space.

Because the people who buy Rivian aren't people who would buy an F-150 even if electric.

And the current F-150 owners aren't going to switch to an EV version for cultural, ideological or practical reasons related to their particular use (i.e., towing in rural areas).

So, who is the F-150 Lightening target market?

Re: Ford kills the All-Electric F-150

#715

Earlier quoted context omitted.

That’s pretty cool, and I just checked the prices and it only starts at 11k dearer than the standard f150, which is less than I expected. Interesting. What’s more insane to me as an Australian is its 50k USD starting price in America, but in Australia it starts at $149k USD as they’re only sold by third parties that do right hand drive conversions (at imo a way too high premium, 100k for that service + shipping???)

That's insane. Why would an Aussie buy this over a BYD Shark for US$40k? https://bydautomotive.com.au/shark-6

Pick your poison:

* no gas

* no oil changes

* no annual emissions testing (if they do that in Oz)

* more than 1 second faster 0-60/0-100

* twice the towing capacity

* semi-automated trailer connecting (maneuvering the truck to the trailer)

* longer bed and more rear seat leg room

Re: Ford kills the All-Electric F-150

#716

Earlier quoted context omitted.

Hello fellow Flash owner. I assume (that's basically what I paid for my 2024 Flash; I was a little under that, but close enough).

2023 ER Pro actually

Oh! Forgot they made ER pros. A great truck! All the battery without the dorky screen ;-)

Re: Ford kills the All-Electric F-150

#717

Earlier quoted context omitted.

At that point that’s just a truck with a slightly different shape. I don’t see any anti-truck argument that doesn’t apply to mid sized and larger SUVs

The roof?

Not sure how. The people I know with minivans have roof racks.

Re: Ford kills the All-Electric F-150

#718
post #79

Earlier quoted context omitted.

>Oh, an EREV is fancy way to say "hybrid" ok Kind of. EREVs are what locomotives have been doing for a century (and to a lesser extent barges), which is called diesel-electric in that field. I agree the terminology is lacking, but EREVs are quite compelling (and their high market share in China supports consumer demand). Hybrid: * ICE must run during regular operation (except for ~very short distances at ~very slow s…

EREV is different from diesel-electric in that the EREV has a large battery whereas the diesel-electric locomotive does not. But the "ICE engine drives a generator which drives a motor" philosophy is similar in spirit.

Yes true; good point. I think this is changing (e.g. regen braking for aux. power on passenger trains maybe eventually capacitors for traction drives in the future), but currently and ~almost all the time, this is correct and a good point.

Re: Ford kills the All-Electric F-150

#719

Earlier quoted context omitted.

It's mostly a wash, the efficiency on the descent balances the climb, and overall you get respectably close to the same range you'd have gotten on a flat route.

I rented a mach-e recently. Went up to Snoqualamie pass from seattle. I used over 60 miles range in 10 miles on the steep part at the end, 1/6th. Going the other way I got a maybe 20% boost in distance over flat. There were a few places I was able to regen-brake, but I never had the battery go up, only stay flat. And a few times I lost enough speed that I didn't handle an interim flat well. I was extremely disappoint…

It might have been affected by the driving mode you were in?

For instance, one pedal modes (across manufacturers) tend to much highly favor regenerative breaking over friction brakes. Of the models I've driven such modes often seem to give you better feedback in the sweet spots of the pedal curve when you are just rolling and not braking/accelerating.

Additionally, in my experience rental cars are more likely to be in sports modes when you pick them up (I think some of the rental car places may even do this as policy to make customers happier when they rent them?), and down shifting them to more balanced energy modes (Ford's is called "Engage") can mean a huge difference in practical range.

Re: Ford kills the All-Electric F-150

#720

Earlier quoted context omitted.

Yes, they're killing the Lightning. They are replacing it with a new Lightning EREV, there will not be a BEV version. It's not just a new option they are bringing to the existing truck.

How much are they actually changing though? We could imagine they take literally the same design and stick a generator in the corner. Making that mandatory would not be "killing" the Lightning. At the other end is a total redesign that cuts most of the battery, which would be killing it.

They have a patent for a range extender under the bed, behind the axle. Which I guess could work, depending on how big an engine it needs to be. By my math it probably needs to make around 50hp, though for towing maybe double that. But it doesn't need to be a full size 400hp V6 or anything like that.

If they can throw it under the bed, keep the weight under control, maintain a decently big battery, and not lose the frunk ... then I'll be an optimist about this.

I'm planning to keep mine another 7 years, though, and they only announced the current lighting 4.5 years ago, so a lot can change before I'm in the market again.

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