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> People could trivially switch their search engine to Bing or Yahoo, but they don't. Well those are obviously worse products. > If ads are so overpriced, how big is your short position on google? I hate hearing this stupid, stupid line. Most companies are run by neanderthals with more money than brains. Companies burn money on advertising because why not? Making your product better is hard and takes time, advertisin…
Do you think consumer brands lose money when they pay Google to do advertising? Do you think digital ads have a negative ROI for the brands that buy them? If so, why do they keep buying more? Wouldn’t they lose to more efficient companies? I think you underestimate how valuable being the top slot on google is. Just the other day i googled “bluetooth speaker” and bought the first result (an ad). One hour of that can n…
For many brands, yes, and they don't know it.
> I think you underestimate how valuable being the top slot on google is.
The more you advertise, the less valuable each ad space becomes. Consumers have a lot of money they have to dole out. Giving them more ads won't increase that pot of money - it will make your cut smaller and smaller as it's split across more brands.