Earlier quoted context omitted.
Oh that's easy. There's a business model at play here. The point of this information is to make you spend more, and the value of that information is something like 1%-2% (goods) to 30% (of things like credit card fees you pay) of what you spend more if the shops around you know this information. So from your perspective, the net value of the information is negative. Very negative in most cases. The power of this mode…
Do I spend more, or on different things? And do I get any extra value out of the extra things I buy? Most people spend approximately all of their disposable income. The information is valuable to marketers fighting to divide up that pie, not to increase the total spent. If it does significantly boost the amount of money spent and thus the velocity of money, should governments consider publishing everyone's PII as a w…
That's why Google is receiving more money than the information is worth.