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This is completely on the mark, think about it, Apple have massively damaged their reputation through this. Perhaps they could have removed a default map app for now and speed through Google's map app, as they have made one. and wait till a few months to release their own version, then for next year make it default.
This would be essentially "Admitting defeat" and would cause a lot more issues with PR/Branding/Customer Psyche IMO.
Anyway its all hindsight I guess, now they need it fixed as soon as possible to stop the jokes, everyone is talking about this, most of my friends are not into tech and they all know about it. I really hope they release a stellar iPhone 5s when the time comes, with this and just giving money back to shareholders I can't see them lasting the next 50 years.
I hope Apple really gets this fixed soon. The joke has to end.