The genious leadership at prime video thought it would be a good idea to introduce adds not only on the beginning of movies but also in the middle of it, with an extra paid option (on top of prime) to remove it. When an add appeared I got so frustrated I cancelled my prime subscription at that very moment. I wonder if they even considered/cared about brand reputation impact.
They dont care. The mismatch in power between trillion dollar companies breaks the traditional accountability relationship between seller and buyer.