Earlier quoted context omitted.
No. The aggregate is useless. What matters is the 5% that have positive return. In the first few years of any new technology, most people investing it lose money because the transition and experimentation costs are higher than the initial returns. But as time goes on, best practices emerge, investments get paid off, and steady profits emerge.
On the provider end, yes. Not on the consumer end. These are business customers buying a consumer-facing product.
It always takes time to figure out how to profitably utilize any technological improvement and pay off the upfront costs. This is no exception.