It's always shocking to me how many people blindly sacrifice the principles that make the things their lives depend on actually worthwhile. The internet isn't just a thing that happened, it was developed and rolled out under specific principles and vision, and violating those principles destroys the system.
The internet doesn't work if Matthew Prince gets to act as global gatekeeper, or if CloudFlare gets conscripted as the new PRISM or NSA censorship and surveillance apparatus whether they want it or not. Given the profit incentives and intense pursuit of control, it's apparent (to me, at least) they're positioning themselves to profit off of the next big horsemen of the infocalypse opportunity.
Centralized control and gatekeeping of the internet, private or otherwise, should be shunned. Sacrificing that for walled garden features is despicable.
Don't shit in the village well, even if the guy selling bottled water says he'll get you a great deal. There are better ways of doing things.