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Yahoo Removes Registered Trademark (R) From Logo

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Re: Yahoo Removes Registered Trademark (R) From Logo

#61
post #9

and here is the opposite effect, the new windows 8 logo: http://i50.tinypic.com/15oidfb.jpg A clean, simple, elegant logo, completely ruined by the honking TM and (R) injected by the lawyers. The bizarre presence of two separate legalese-related sigils on a single logo makes it impossible to miss. Also makes it clear who is running the place.

'completely ruined' is a bit over the top, but ya, agree with your main point.

Re: Yahoo Removes Registered Trademark (R) From Logo

#63
post #48

I find it completely hilarious that Marissa is not dogfooding. I know that someone else said this earlier in the thread, but why is this on Instagram and not flickr? Come on, at least use your own damn product. The correct answer to the objection of "but Instagram is better right now" is "I'm going to revitalize this product by using it for my own photos and commentary, even if it sucks right now." You don't want the…

The counter-example is Steve Jobs: http://www.nextcomputers.org/forums/viewtopic.php?p=2209 (who used a Thinkpad for perhaps 12-18 months after returning to apple)

Running NextStep

Re: Yahoo Removes Registered Trademark (R) From Logo

#64
post #45

It's so confusing to have a ceo mention a company related matter on it's personal space on a rival service.

Really? https://twitter.com/instagram https://twitter.com/facebook http://www.facebook.com/yahoo https://twitter.com/yahoo Etc.

Keep in mind that if Marissa had posted this to Flickr, we wouldn't even be discussing this. The last thing you want from a CEO at Yahoo! is for them to suffer from the head-in-the-sand delusion that Yahoo's services "are" the internet.

Re: Yahoo Removes Registered Trademark (R) From Logo

#65
post #55
post #35

Earlier quoted context omitted.

In a company of Yahoo's size and complexity structural change will always take a while to implement. They're no doubt revising everything from structure to value proposition and brand. I'm personally impressed at the changes implemented thus far - some visible quick wins and more importantly a focus on reinvigorating their culture.

Maybe they should stop focusing on value prop and brand. Instead focusing on services decent enough that you can host an image of your logo instead of having to ask Facebook.

I don't think they're mutually exclusive - in the sense that they're not focusing on value prop at the expense of services. (Just speculating here - I don't work for Yahoo, but have a background in corporate strategy). There's obviously a lot of fixes to be made and synergies to be found, but to achieve change of this magnitude first and foremost you need to reinvigorate culture - so I believe they're setting positive foundations.

Re: Yahoo Removes Registered Trademark (R) From Logo

#66
post #55
post #35

Earlier quoted context omitted.

In a company of Yahoo's size and complexity structural change will always take a while to implement. They're no doubt revising everything from structure to value proposition and brand. I'm personally impressed at the changes implemented thus far - some visible quick wins and more importantly a focus on reinvigorating their culture.

Maybe they should stop focusing on value prop and brand. Instead focusing on services decent enough that you can host an image of your logo instead of having to ask Facebook.

I don't think it's one or the other. Removing the trademark from these logos is low-hanging fruit - an easy way for Marissa to signal that deeper change is afoot, and to assure employees that she "gets it".

Re: Yahoo Removes Registered Trademark (R) From Logo

#67

Earlier quoted context omitted.

Very small type at the bottom of their ads. Despite what people think, you are not required to stick a trademark sigil right next to your mark. I have been having this argument with people for nearly 20 years, and don't blame the lawyers so much as the managers who won't take the time and effort to actually think about what the lawyers are telling them.

I've also heard (from MS lawyers) that it's only important to have this at the first point of display of the logo, such as installer or splash screen. Does not have to occur everywhere.

I'm thinking even the apple logo (with bite) on the back of a macbook, etc...

Re: Yahoo Removes Registered Trademark (R) From Logo

#68
post #55

Earlier quoted context omitted.

Maybe they should stop focusing on value prop and brand. Instead focusing on services decent enough that you can host an image of your logo instead of having to ask Facebook.

I don't think it's one or the other. Removing the trademark from these logos is low-hanging fruit - an easy way for Marissa to signal that deeper change is afoot, and to assure employees that she "gets it".

Ha! We said the same thing at the same time. I prefer the way you put it though :)

Re: Yahoo Removes Registered Trademark (R) From Logo

#69
post #36

Earlier quoted context omitted.

those screenshots were enhanced with adobe(r) photoshop(tm) software.

you never "photoshop" a picture, right? -- I have to imagine there is an endless struggle between marketing and legal on these types of things

IIRC there was actually some talk of Adobe legal stepping in to stop the use of the term "photoshop" for editing an image.

For obvious reason it went no-where.

Re: Yahoo Removes Registered Trademark (R) From Logo

#70
post #9

and here is the opposite effect, the new windows 8 logo: http://i50.tinypic.com/15oidfb.jpg A clean, simple, elegant logo, completely ruined by the honking TM and (R) injected by the lawyers. The bizarre presence of two separate legalese-related sigils on a single logo makes it impossible to miss. Also makes it clear who is running the place.

It might just be me, but the (R) is practically invisible when looking at the logo on the whole. The TM is much more obnoxious, but I can see why they might be hesitant to use four rectangles askew without it.
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