A subtle change that means a lot.
I agree. There's a tangible sense of renewal at Yahoo - they've been stagnant for so long, it's refreshing to see them challenging the status quo and revitalising their culture.
Yahoo Removes Registered Trademark (R) From Logo
31–40 of 124 posts
Re: Yahoo Removes Registered Trademark (R) From Logo
#32Re: Yahoo Removes Registered Trademark (R) From Logo
#33Re: Yahoo Removes Registered Trademark (R) From Logo
#34On side note, she uses Instagram instead of Flickr. Looks like Flickr needs to step up. Would be fun to see if she says to Flickr team, "I won't use your app unless you improve it"
Since the Flickr team didn't write it, I'm sure they would be glad to hear it.
Re: Yahoo Removes Registered Trademark (R) From Logo
#35Good to see that there is real structural change afoot at Yahoo.
In a company of Yahoo's size and complexity structural change will always take a while to implement. They're no doubt revising everything from structure to value proposition and brand. I'm personally impressed at the changes implemented thus far - some visible quick wins and more importantly a focus on reinvigorating their culture.
Re: Yahoo Removes Registered Trademark (R) From Logo
#36and here is the opposite effect, the new windows 8 logo: http://i50.tinypic.com/15oidfb.jpg A clean, simple, elegant logo, completely ruined by the honking TM and (R) injected by the lawyers. The bizarre presence of two separate legalese-related sigils on a single logo makes it impossible to miss. Also makes it clear who is running the place.
It's always been that way. Remember the Windows 95 and Windows NT startup screens? Take this for instance: http://www.guidebookgallery.org/screenshots/winnt40 In particular: http://www.guidebookgallery.org/pics/gui/startupshutdown/spl... It wasn't uncommon for Microsoft to have their name mentioned 4 or 5 times on a single screen, alongside copyright symbols, trademarks, and other crap.
those screenshots were enhanced with adobe(r) photoshop(tm) software.
Re: Yahoo Removes Registered Trademark (R) From Logo
#37Earlier quoted context omitted.
Microsoft really don't need it. It would be very hard to argue in court that you released a product called 'Windows' without knowing that a similar product from Microsoft already exists, or that you didn't know that your Windows logo is the same or similar to what Microsoft produce. Microsoft really should just have a subscript in the EULA or splash screen with "Microsoft® and the Windows Logo ™ are registered tradem…
Microsoft is probably aggressive about the windows trademark as it is a very generic trademark and could easily be revoked if not defended vigorously. Even in relation to operating systems it is generic - think "window manager". Because of this it is very easy to argue that Microsoft should not have been allowed to trademark such a generic term.
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Re: Yahoo Removes Registered Trademark (R) From Logo
#38Earlier quoted context omitted.
Microsoft really don't need it. It would be very hard to argue in court that you released a product called 'Windows' without knowing that a similar product from Microsoft already exists, or that you didn't know that your Windows logo is the same or similar to what Microsoft produce. Microsoft really should just have a subscript in the EULA or splash screen with "Microsoft® and the Windows Logo ™ are registered tradem…
Microsoft is probably aggressive about the windows trademark as it is a very generic trademark and could easily be revoked if not defended vigorously. Even in relation to operating systems it is generic - think "window manager". Because of this it is very easy to argue that Microsoft should not have been allowed to trademark such a generic term.
A large part of it is probably a CYA attitude by the legal department, too.
If they're too conservative, and legal notices are featured prominently without reason, the price is paid by Microsoft as a whole having mediocre branding, and the legal team is not accountable. But if the trademarks slip away because they've been too liberal, heads will roll.
Thus the incentives are pretty clearly stacked up for the lawyers to insist on protection that minimizes risk to a degree that hurts Microsoft as a whole.
Re: Yahoo Removes Registered Trademark (R) From Logo
#39Earlier quoted context omitted.
Shouldn't it be Yahoo!'s anyway?
Only if it’s possessive; apostrophes aren’t for plurals. They refer to their employees as Yahoo!s, which I guess is supposed to be pronounced with an alveolar click.
That's not strictly true. It is partially a matter of editorial style, and many standards have exceptions where apostrophes are used to form plurals.
For example almost everyone agrees that single letters are pluralized with an apostrophe. It is somewhat less common to prescribe an apostrophe in the case of a number either. When this is not allowed, an exception is sometimes made for pluralizing the number zero so that it is not mistaken for the letter O.
It is fairly common to pluralize period-less abbreviations with apostrophes. The New York Times, for example, follows that standard. It is more common still for abbreviations with periods to take an apostrophe.
So basically, no. You don't get to just say "this is the rule for apostrophes in all cases" because that's not how the written word works. We (or the publication we are writing for) can choose our own editorial style, and screw anyone who doesn't like it (although you should be consistent, of course).
But interestingly enough, this is one situation where there can be a universally correct answer: a trademark. If Yahoo! puts out guidelines for how they would like their trademark pluralized, and they say it should be "Yahoo!s", then that is what everyone should use. If they say it should be "Yahoo!'s", then that's what everyone should use, even if it violates their usual rules.
Re: Yahoo Removes Registered Trademark (R) From Logo
#40Her informal management style and potential empowerment of the new 'Yahoo!s' is impressive. I can't think of a setup where a new hire would go around the campus taking off all the Rs without her encouragement.