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Betty Crocker broke recipes by shrinking boxes

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Re: Betty Crocker broke recipes by shrinking boxes

#121
post #32

Earlier quoted context omitted.

If you're only making cakes occasionally it's a pain to buy all the ingredients and have them sit around. Besides, even professional bakers use premix.

Oh no they don't.

When a baker makes the cake from scratch I’m alway disappointed. Boxes mixes taste better. They can’t beat the emulsifiers in those box mixes.

Re: Betty Crocker broke recipes by shrinking boxes

#122
post #16

Earlier quoted context omitted.

Speaking as an American, this is a part of American culture that's so weird -- using a pre-made mix as a base for a recipe that it's not designed for. That recipe looks like it just has flour, cocoa powder, baking powder, and salt pre-mixed (with a load of other garbage you probably don't need). People don't seem to realize that you can just buy those ingredients yourself. It doesn't take that much extra time to meas…

Do you, does anybody, actually eat Campbell’s concentrated Cream of Mushroom Soup? It’s nominally a soup, but it’s designed to be an ingredient. It’s the foundation of all our favorite gloppy casseroles.

That was my sister’s favorite soup as a kid. I ended up having it a lot as a result as well.

Re: Betty Crocker broke recipes by shrinking boxes

#123

I feel like a giant buying groceries anymore. Oh great 10 ounce box of cereal; that will be 2 bowls if I am lucky. So dumb, just show the real price and keep the portion the same.

In Europe grocery stores are obligated to show the price/kg or price/standardized weight on the price tag.

Re: Betty Crocker broke recipes by shrinking boxes

#124
post #22

>“It’s just so upsetting,” says Judith, I'd be very upset too if my grandma was using a cake mix for cooking

The overwhelming majority of American women old enough to be grandmothers use cake mixes. For that matter, professional bakers often use cake mixes, including my uncle, who insisted on Duncan Hines brand. But more importantly, this idea that grandmothers made everything from scratch is outdated at best. Making everything from scratch is like woodworking. It’s a great hobby, you get amazing products out of it, it makes for nice Instagram videos, but it only makes sense for people who enjoy the activity in itself. The rest of us are buying cake mix and premade furniture.

Re: Betty Crocker broke recipes by shrinking boxes

#125
I love how capita, er, enshittification is taking hold in every fucking god damn last corner of our puny lives. I know I'm stretching enshittification a bit here, but it's the same basic premise at it's heart. Exploit your captive, often naive/ignorant audience. It's so, so exhausting.

Re: Betty Crocker broke recipes by shrinking boxes

#126

Much to the chagrin of my mother, I made it a point about a decade ago to standardize old family recipes on "from scratch" versions. As part of the process, I also did some research on old recipes and fixed some of the corruption of these recipes that occurred during the copying and recitation, bolstering them with culinary techniques that were in use at the time. I also captured things that drift over time, such as…

She's upset that the recipes are different

If she's like my mother, she probably thinks of these recipes as a connection to her parents and grandparents. The importance is not in the finished dish, but in the history of this specific artifact, including: the hand writing, the original index cards, the references to the bowls she remembers as a little girl. I understand this. When I see my grandmother's recipes, hand-written in broken English, it makes me smile, because I can't not read it in my grandmother's voice. Ok, these aren't cakes and cookies, so there's no need to be precise, so I do the recipe updates in my head anyway.

When updating the recipe, consider this. If you're laying it out on paper, at least keep a reference to the original recipe, a photo, etc. I have a professional cookbook like this. It has excerpts from journals from the 18th or 19th century with the original recipe, and also recontexualizes them for today's ingredients, tools and techniques. You get both the history and the dish.

Re: Betty Crocker broke recipes by shrinking boxes

#127

When I actually started cooking I was shocked at how simple a lot of these box ingredients actually are. They somehow tricked a whole generation into buying "pancake mix" which is just flour, sugar, baking soda and salt!

Why on earth would I make pancakes from scratch when I can buy Krusteaz? If someone gets enjoyment from buying their flour, sugar, baking soda, salt, buttermilk, and oil separately, and turning pancakes into an entire weekend morning activity involving a sinkful of dirty dishes, then they should definitely do that. Meanwhile I’m dumping a cup of Krusteaz into a bowl, adding water, and eating pancakes within five minu…

How is dumping a cup of Krusteaz and water into a bowl producing more dirty dishes than adding flour, sugar, baking soda, and salt to the same bowl? A couple measuring spoons?

The upside of having the ingredients is that you don’t need to specifically plan for pancakes. You can make them at the drop of a hat, along with many other things, as long as you keep the staples on hand.

My mom always makes pancakes from scratch, and she seems to have them together in just a few minutes as well. Last time when she asked if I wanted some, I said I didn’t want to be a bother, and she went on about how easy they are.

Re: Betty Crocker broke recipes by shrinking boxes

#128

If the box mix stops working then people will stop buying it and throw the recipes away, leading to a lasting reduction sales.

I assume the boxes are tweaked to still properly make what they’re supposed to make. The issue is when people use them as a shortcut to make other things. At least that’s how I read it.

Re: Betty Crocker broke recipes by shrinking boxes

#130

When I actually started cooking I was shocked at how simple a lot of these box ingredients actually are. They somehow tricked a whole generation into buying "pancake mix" which is just flour, sugar, baking soda and salt!

Why on earth would I make pancakes from scratch when I can buy Krusteaz? If someone gets enjoyment from buying their flour, sugar, baking soda, salt, buttermilk, and oil separately, and turning pancakes into an entire weekend morning activity involving a sinkful of dirty dishes, then they should definitely do that. Meanwhile I’m dumping a cup of Krusteaz into a bowl, adding water, and eating pancakes within five minu…

Because most people probably have all of those ingredients in their pantry anyways?
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