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Betty Crocker broke recipes by shrinking boxes

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Re: Betty Crocker broke recipes by shrinking boxes

#31

Post by Avshalom »

neilv wrote: post #13
mh- wrote: post #4

> “It’s just so upsetting,” says Judith, whose cookie recipe was passed down by her mother. These “perfect little cookies” once made the rounds at bake sales, Christmas cookie exchanges, and birthdays. > a box of Betty Crocker chocolate cake mix, two eggs, and 1/3 cup neutral oil I realize it's not the point of the story, but this is like that Friends episode[0] where Phoebe finds out her grandmother's secret cookie…

I've had the tiniest nagging confusion about that... From what I recall, it seemed pretty common to use the recipe on the bag of chocolate chips, yet somehow each family's cookies came out different. My mom's instantiation of the bag recipe, for example, were pretty consistent across runs, yet not quite like anyone else's (that you're exposed to at friends' houses, school birthdays, bake sales, church potlucks, famil…

Well I mean weight vs volume, actual oven temp, full fat vs skim, salted or unsalted. There's a lot of little variables even "following" a recipe.

Re: Betty Crocker broke recipes by shrinking boxes

#32

Post by rjh29 »

gwd wrote: post #16
mh- wrote: post #4

> “It’s just so upsetting,” says Judith, whose cookie recipe was passed down by her mother. These “perfect little cookies” once made the rounds at bake sales, Christmas cookie exchanges, and birthdays. > a box of Betty Crocker chocolate cake mix, two eggs, and 1/3 cup neutral oil I realize it's not the point of the story, but this is like that Friends episode[0] where Phoebe finds out her grandmother's secret cookie…

Speaking as an American, this is a part of American culture that's so weird -- using a pre-made mix as a base for a recipe that it's not designed for. That recipe looks like it just has flour, cocoa powder, baking powder, and salt pre-mixed (with a load of other garbage you probably don't need). People don't seem to realize that you can just buy those ingredients yourself. It doesn't take that much extra time to meas…

If you're only making cakes occasionally it's a pain to buy all the ingredients and have them sit around. Besides, even professional bakers use premix.

Re: Betty Crocker broke recipes by shrinking boxes

#33

Post by karlshea »

jhawk28 wrote: post #23
neilv wrote: post #13

Earlier quoted context omitted.

I've had the tiniest nagging confusion about that... From what I recall, it seemed pretty common to use the recipe on the bag of chocolate chips, yet somehow each family's cookies came out different. My mom's instantiation of the bag recipe, for example, were pretty consistent across runs, yet not quite like anyone else's (that you're exposed to at friends' houses, school birthdays, bake sales, church potlucks, famil…

Two main mistakes that people make: 1. "scoop and dump" approach to flour. Flour should be spooned into the measuring cup so its not packed in. 2. over-baking cookies due to cooking too long or oven that is too hot or not hot enough.

Flour should be weighed.

Re: Betty Crocker broke recipes by shrinking boxes

#34

Post by SamoyedFurFluff »

gwd wrote: post #16
mh- wrote: post #4

> “It’s just so upsetting,” says Judith, whose cookie recipe was passed down by her mother. These “perfect little cookies” once made the rounds at bake sales, Christmas cookie exchanges, and birthdays. > a box of Betty Crocker chocolate cake mix, two eggs, and 1/3 cup neutral oil I realize it's not the point of the story, but this is like that Friends episode[0] where Phoebe finds out her grandmother's secret cookie…

Speaking as an American, this is a part of American culture that's so weird -- using a pre-made mix as a base for a recipe that it's not designed for. That recipe looks like it just has flour, cocoa powder, baking powder, and salt pre-mixed (with a load of other garbage you probably don't need). People don't seem to realize that you can just buy those ingredients yourself. It doesn't take that much extra time to meas…

As an Asian I understood this as the same as when I buy curry cubes from the store. It would definitely mess up my day if the size of a bouillon cube changed even though I know I could make my own broth.

Re: Betty Crocker broke recipes by shrinking boxes

#35

Post by Dilettante_ »

jhawk28 wrote: post #23
neilv wrote: post #13

Earlier quoted context omitted.

I've had the tiniest nagging confusion about that... From what I recall, it seemed pretty common to use the recipe on the bag of chocolate chips, yet somehow each family's cookies came out different. My mom's instantiation of the bag recipe, for example, were pretty consistent across runs, yet not quite like anyone else's (that you're exposed to at friends' houses, school birthdays, bake sales, church potlucks, famil…

Two main mistakes that people make: 1. "scoop and dump" approach to flour. Flour should be spooned into the measuring cup so its not packed in. 2. over-baking cookies due to cooking too long or oven that is too hot or not hot enough.

The flour should not be packed? I've always done it like that, it seemed so obvious that that would give a less random result that having it loose. I guess I'll weigh it and check against the markings on my measuring cup next time.

Re: Betty Crocker broke recipes by shrinking boxes

#36

Post by iterance »

brianwawok wrote: post #3

I feel like a giant buying groceries anymore. Oh great 10 ounce box of cereal; that will be 2 bowls if I am lucky. So dumb, just show the real price and keep the portion the same.

Consumers may do this, but consumers also hate shrinkflation with a passion. Raising a price is understandable and a consumer can rationalize inflation, but shrinking the amount given can feel deceptive, untrustworthy, or exploitative. Brands that do it are playing with fire. They may not yet get burned.

Re: Betty Crocker broke recipes by shrinking boxes

#37

Post by AlotOfReading »

gwd wrote: post #16
mh- wrote: post #4

> “It’s just so upsetting,” says Judith, whose cookie recipe was passed down by her mother. These “perfect little cookies” once made the rounds at bake sales, Christmas cookie exchanges, and birthdays. > a box of Betty Crocker chocolate cake mix, two eggs, and 1/3 cup neutral oil I realize it's not the point of the story, but this is like that Friends episode[0] where Phoebe finds out her grandmother's secret cookie…

Speaking as an American, this is a part of American culture that's so weird -- using a pre-made mix as a base for a recipe that it's not designed for. That recipe looks like it just has flour, cocoa powder, baking powder, and salt pre-mixed (with a load of other garbage you probably don't need). People don't seem to realize that you can just buy those ingredients yourself. It doesn't take that much extra time to meas…

Cake mixes aren't just the ingredients in a convenient package. They're a complicated ingredient that produces different results than mixing from scratch.

Adam Ragusea did a piece on the differences awhile ago:

https://youtu.be/CZDFwqHkPec

Boxed mixes came out of the same "scientific foods" fad in midcentury America that gave us things like Jello.

Re: Betty Crocker broke recipes by shrinking boxes

#38

Post by lbourdages »

stephen_g wrote: post #26
lbourdages wrote: post #8

Earlier quoted context omitted.

The thing is that there is a greater incentive to shrink than to inflate prices. Or at least, to do a combination of the two. Price-conscious consumers will probably choose the shrunk item over another brand that increased their price, even though the price per unit might be the same.

Do you have price per unit on the price tags in your grocery stores? They have to show that by law in my country, not sure if it makes a huge difference because not everyone knows to compare though.

We do, but not everyone looks at them. I certainly do not always look at it.

A pet peeve of mine is tissues/toilet paper/paper towels. Sometimes the price is "per roll", sometimes it is "per sheets". Sometimes it's even different between different package sizes of the same product. It's infuriating to have to bust out the calculator to figure out if the deal on the 6 pack is a better price than the regular priced 12 pack.

Re: Betty Crocker broke recipes by shrinking boxes

#39

Post by brian-armstrong »

gwd wrote: post #16
mh- wrote: post #4

> “It’s just so upsetting,” says Judith, whose cookie recipe was passed down by her mother. These “perfect little cookies” once made the rounds at bake sales, Christmas cookie exchanges, and birthdays. > a box of Betty Crocker chocolate cake mix, two eggs, and 1/3 cup neutral oil I realize it's not the point of the story, but this is like that Friends episode[0] where Phoebe finds out her grandmother's secret cookie…

Speaking as an American, this is a part of American culture that's so weird -- using a pre-made mix as a base for a recipe that it's not designed for. That recipe looks like it just has flour, cocoa powder, baking powder, and salt pre-mixed (with a load of other garbage you probably don't need). People don't seem to realize that you can just buy those ingredients yourself. It doesn't take that much extra time to meas…

This sounds like the argument people make against Hawaiian food. Why use Spam! You can eat real food you know!

Thing is, once something has been done a certain way, it becomes a tradition in its own right. It doesn't really matter how it got to be that way, but once people have nostalgia for it, they want to keep doing it the same way.

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