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This definitely seems like a case where continuing to increase the price makes more sense than shrinking the box. Maybe we’ll see a reversal if sales actually go down?
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Grandma will now search for a cookie recipe without the shrunken mix and go buy flour and eggs and vanilla sugar.
I'd be very upset too if my grandma was using a cake mix for cooking
> “It’s just so upsetting,” says Judith, whose cookie recipe was passed down by her mother. These “perfect little cookies” once made the rounds at bake sales, Christmas cookie exchanges, and birthdays. > a box of Betty Crocker chocolate cake mix, two eggs, and 1/3 cup neutral oil I realize it's not the point of the story, but this is like that Friends episode[0] where Phoebe finds out her grandmother's secret cookie…
I've had the tiniest nagging confusion about that... From what I recall, it seemed pretty common to use the recipe on the bag of chocolate chips, yet somehow each family's cookies came out different. My mom's instantiation of the bag recipe, for example, were pretty consistent across runs, yet not quite like anyone else's (that you're exposed to at friends' houses, school birthdays, bake sales, church potlucks, famil…
Why would you buy overpriced cake mix in the first place? Buy flour, sugar, cocoa and sodium bicarbonate and... that's it? Oh wait you probably have all of them already.
Because you have little kids and you want to give them a single easy-to-follow box with instructions on it?
Because you value convenience?
Honestly, what a silly take. The world thrives on convenience products.
> “It’s just so upsetting,” says Judith, whose cookie recipe was passed down by her mother. These “perfect little cookies” once made the rounds at bake sales, Christmas cookie exchanges, and birthdays. > a box of Betty Crocker chocolate cake mix, two eggs, and 1/3 cup neutral oil I realize it's not the point of the story, but this is like that Friends episode[0] where Phoebe finds out her grandmother's secret cookie…
I've had the tiniest nagging confusion about that... From what I recall, it seemed pretty common to use the recipe on the bag of chocolate chips, yet somehow each family's cookies came out different. My mom's instantiation of the bag recipe, for example, were pretty consistent across runs, yet not quite like anyone else's (that you're exposed to at friends' houses, school birthdays, bake sales, church potlucks, famil…
I feel like a giant buying groceries anymore. Oh great 10 ounce box of cereal; that will be 2 bowls if I am lucky. So dumb, just show the real price and keep the portion the same.
The thing is that there is a greater incentive to shrink than to inflate prices. Or at least, to do a combination of the two. Price-conscious consumers will probably choose the shrunk item over another brand that increased their price, even though the price per unit might be the same.
Speaking of cookie recipes, have you tried the Neiman Marcus Chocolate Chip Cookie recipe? Bejabbers it's fine. Pecan flour. Walnuts. 2 kinds of chocolate... Costs $50 to do a batch tho.
This definitely seems like a case where continuing to increase the price makes more sense than shrinking the box. Maybe we’ll see a reversal if sales actually go down?
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Speaking of cookie recipes, have you tried the Neiman Marcus Chocolate Chip Cookie recipe? Bejabbers it's fine. Pecan flour. Walnuts. 2 kinds of chocolate... Costs $50 to do a batch tho.