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We Need a Warby Parker for Mattresses

priceonomics.com

81–90 of 173 posts

Re: We Need a Warby Parker for Mattresses

#81

FWIW, Warby Parker was not the first web-based retailer to undercut traditional eyewear sales, nor are they the cheapest. They do seem to have the best PR, though.

Ditto is coming on strong, and has some way-cool tech: http://ditto.com. Warby is nice and all, but their selection is limited to just acrylic frames of their own design.

Re: We Need a Warby Parker for Mattresses

#83
post #70

There are all sorts of outlets for reasonably priced, what you see is what you get mattresses: Sam's Club. Costco. Ikea. You can get a decent name brand mainstream mattress for ~$500. The problem with mattresses is that it's a product where you need a salesman. There's a bunch of different products that look similar, but have significant differences. You want to match the customer with what they want (or tell them wh…

"There are all sorts of outlets for reasonably priced, what you see is what you get mattresses: Sam's Club. Costco. Ikea. You can get a decent name brand mainstream mattress for ~$500." I hear you, but who says that $500 is a reasonable price for a mattress? I'm sorry, but looking at the raw materials involved (don't even get me started on the frickin foam ones that don't even have springs: I'm looking at you Tempurp…

I have purchased my last two mattresses from Overstock, and recommend people do the same (and read the comments on all of them, preferring those with more reviews...)

http://www.overstock.com/Bedding-Bath/Memory-Foam-Mattresses...

Re: We Need a Warby Parker for Mattresses

#84
post #63

Earlier quoted context omitted.

How does price matching work? One of the major problems with mattress stores is that everybody sells different mattresses -- they're 99% identical, but tiny changes are made to justify a different name and prevent comparison shopping and price matching.

Yes that is part of the whole scam which I learned a lot about during my last mattress purchase. SleepCountry has a catalog cross referencing the types of mattresses from other companies that are very similar if not exact matches to what they carry. I ended up price matching a Bay One Day Sale mattress that was $799 (normally $2000, of course that is inflated too) and they gave me a similar mattress in the showroom t…

> You know SleepCountry is not making much from this sale

How do you know that? If what the article says is true, it cost them $500 to manufacture that mattress, or less. With a sale of $800, they're still making a good profit.

Re: We Need a Warby Parker for Mattresses

#85
Like glasses, it's an interesting disruption opportunity due to the sheer size of demand. Just about 100% of the population sleeps on a mattress. It's hard to find other industries with so much penetration of demand and such inefficient competition.

These days it doesn't seem like outbound distribution is too big of a deal (many mattresses are shippable in rolled or compressed-box form), it's the reverse logistics that are tricky. Once the genie is out of the bottle, good luck getting it back in. I'd love to be able to try out a mattress, like Zappos shoes or Bonobos pants, and return them for free if I'm not 100% happy. Maybe someone needs to invent an easily-compressable mattress so I can purchase online with total confidence.

Re: We Need a Warby Parker for Mattresses

#86
post #20

Earlier quoted context omitted.

I got my last mattress from Silver State Industries (nevada prison manufacturing) for under $500 (Cal King). It is more comfortable than the Serta that I had originally spent around $1,500 on.

I think I'd find the guilt of knowing my mattress was made by slave labor to be a heavier price than the $1k in savings.

You might want to actually know what you are talking about before commenting. Inmates earn an hourly wage (not great), training on how to do the work, etc. The money they earn gets split up in a few different ways such as going to restitution if applicable and some is available for the inmates to spend at the canteen or save for when they get out.

Re: We Need a Warby Parker for Mattresses

#87

Having worked for one of the major mattress firms, there are truths in the article, but also some serious mistakes. The pricing structure, where they hide the models by using different names across retailers, is 100% true. They absolutely do that to prevent price shopping. The markup math is off. Mattresses are a high margin business, but most of those mattresses you see in specialty retailers are not built until som…

What happens in a specialty high-end mattress store has very little to do with the bulk of the market: people buying mattresses at Macy's or one of the numerous regional mattress chains. I don't have any experience in the super-high-end, but have worked with the low-middle-high end that you get going to a "mattress store". Those models are definitely not built-to-order, they're sitting in a warehouse waiting to be de…

Those mattresses sitting in a stack are bulk orders negotiated by the retailers. But you can still walk in and order something they don't have in a back room. Those are built and shipped. But that's not true for all mattress companies, just some.

Re: We Need a Warby Parker for Mattresses

#88

Having worked for one of the major mattress firms, there are truths in the article, but also some serious mistakes. The pricing structure, where they hide the models by using different names across retailers, is 100% true. They absolutely do that to prevent price shopping. The markup math is off. Mattresses are a high margin business, but most of those mattresses you see in specialty retailers are not built until som…

A used mattress is worth about the same as a used pair of underwear. This has nothing to do with custom options.

That's what I meant, I just assumed people would understand that a custom-ordered mattress was 'used' once it has been taken home and returned no matter whether someone slept on it or not.

Re: We Need a Warby Parker for Mattresses

#89
post #67
post #15

I believe that entrepreneurs could do well, generally, by looking for opportunities in industries that are dominated by private-equity players. If an industry is overweight PE, you can bet that the market analysis looks fantastically attractive (competition isn't too fierce, suppliers have little power, buyers have little power, not many substitutes, and little perceived threat from new entrants). If a clever entrepr…

Could someone explain for the… ahh… more financially naïve among us why private equity is the important signifier here? It seems like what rscale is talking about are markets which are opaque due to companies that have enough clout to force that inefficiency (e.g., by restricting information or making product comparisons impossible.) Why or how is that coordinated with private equity?

At the risk of putting words in rscale's mouth, its not that PE creates these conditions or that PE is even necessary for these conditions. Instead, PE tends to find and play in highly attractive industries (See Porter's 5 Forces for a classic view of "attractiveness"). PE involvement in an industry can be a good signal...
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