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Tim Cook rallying Apple employees around AI efforts

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Re: Tim Cook rallying Apple employees around AI efforts

#41

Post by Isamu »

troad wrote: post #32
viraptor wrote: post #29

> there was a smartphone before the iPhone; there were many tablets before the iPad; there was an MP3 player before iPod That's the biggest shift I've heard from Apple. They were either "first" or ignored the existence of competing features/products for ages. I'm really surprised by this quote. Compare "smartphones before iPhone" to the original announcement: > iPhone also ushers in an era of software power and sophi…

That's actually very consistent for Apple. Apple doesn't generally claim to be the first to do something, but have always taken the line that they're the first to execute it well . Hence their fondness for words like 'reimagine', 'revolutionise', etc.

Yes, dominant smartphones before iPhone were BlackBerry inspired, full physical keyboard with small screen.

When the iPhone launched, the Android project changed direction toward a full screen phone and that form became much more dominant and popular than the BlackBerry form.

Apple made the bet that they could make the full screen experience much more compelling that people would accept the trade off of losing the keyboard.

Re: Tim Cook rallying Apple employees around AI efforts

#42

Post by SebFender »

FirmwareBurner wrote: post #40
bni wrote: post #37

What other companies have successfully integrated LLM tech in their mainstream products? To be clear, just having a chatbot website/app does not count.

Adobe Nvidia

I have to admit - outside of cost and core values differences - Adobe has been an early player and often overlooked - but the company smells so bad that I guess they're a little looking for it.

Re: Tim Cook rallying Apple employees around AI efforts

#43

Post by actinium226 »

viraptor wrote: post #29

> there was a smartphone before the iPhone; there were many tablets before the iPad; there was an MP3 player before iPod That's the biggest shift I've heard from Apple. They were either "first" or ignored the existence of competing features/products for ages. I'm really surprised by this quote. Compare "smartphones before iPhone" to the original announcement: > iPhone also ushers in an era of software power and sophi…

It's pretty on brand for Apple, I'm surprised they hadn't pushed this narrative harder earlier.

There were smartphones before the iPhone. Consider the IPAQ and Windows Mobile 6.0.

And of course plenty of MP3 players before iPod.

Re: Tim Cook rallying Apple employees around AI efforts

#44

Post by cma »

bni wrote: post #37

What other companies have successfully integrated LLM tech in their mainstream products? To be clear, just having a chatbot website/app does not count.

Google AI summaries isn't a chatbot exactly, but probably has been successful in staving off migration to chatgpt search, at least once it improved a lot.

Re: Tim Cook rallying Apple employees around AI efforts

#45

Post by kibwen »

FirmwareBurner wrote: post #40
bni wrote: post #37

What other companies have successfully integrated LLM tech in their mainstream products? To be clear, just having a chatbot website/app does not count.

Adobe Nvidia

It looks like the parent was asking about LLMs specifically, in which case I don't think those two count. AFAIK Adobe's image-generation stuff is a diffusion model, not an LLM, and Nvidia's DLSS isn't an LLM either.

Re: Tim Cook rallying Apple employees around AI efforts

#46

Post by xnx »

My prediction: Always on video/ audio recording in wearable form factor (probably glasses).

This seems "creepy" now, but people thought that about Google "reading" all your email too. The benefits of an ever present and aware assistant are just to great to ignore.

Apple's angle is that they are well liked and trusted (much more so than Facebook which people already think is eavesdropping on them to show ads) and will do all processing on device.

Re: Tim Cook rallying Apple employees around AI efforts

#48

Post by SebFender »

troad wrote: post #32
viraptor wrote: post #29

> there was a smartphone before the iPhone; there were many tablets before the iPad; there was an MP3 player before iPod That's the biggest shift I've heard from Apple. They were either "first" or ignored the existence of competing features/products for ages. I'm really surprised by this quote. Compare "smartphones before iPhone" to the original announcement: > iPhone also ushers in an era of software power and sophi…

That's actually very consistent for Apple. Apple doesn't generally claim to be the first to do something, but have always taken the line that they're the first to execute it well . Hence their fondness for words like 'reimagine', 'revolutionise', etc.

True. But in this case Apple isn't only a bit late but completely lost with AI - Efforts driven towards AR for years absolutely killed their game.

Re: Tim Cook rallying Apple employees around AI efforts

#49

Post by SebFender »

lotsofpulp wrote: post #38
aunty_helen wrote: post #23

Earlier quoted context omitted.

The difference is it’s a move. Actually doing something rather than putting out internal PR. Zuck tried and flailed with the metaverse. That was a huge waste, but he can afford it and fortune favours the brave.

You don’t think Apple makes moves? Not everyone has to make the same move at the same time.

Apple did many - Just not the right or good ones in the past decade.
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