Earlier quoted context omitted.
Lucrative but not cool. There's no long term strategy if there's no new, category-defining, cool products. People will eventually sour on the same-old, same-old and expensive, fragile, unrepairable products. Excessive greed obliterates goodwill. You don't seem to understand sj placed cool first, while TC was the bean counter and continues to optimize this while jumping the shark. Current Apple has a deep, systemic la…
Misinformed take IMO. M-series chips are insanely cool (literally and figuratively) and have no competition even five years in. Same with the W-series SoCs on watches. Are there any third-party haptic vibration motors yet? Shoot, even their trackpads, which already stood alone, have gotten _better_ over the years. Nobody else will have their own vertically-integrated modem out in production. This will make budget iPh…
Cool is the kind of thing people envy. It's the kind of product that gets namedropped in a music video.