Earlier quoted context omitted.
Why would it have to only be ex-meat eaters? It may be just my (admittedly biased) opinion, but I think that Big Meat has managed to turn meat-eating into a quasi-religion — almost like football. I also try to not shy away from knowing where my food comes from, and how it was processed and produced; if you know about the cruel and unsanitary living conditions for cattle, the underpaid and overworked labor that helps…
I totally agree with your strong feelings on the meat industry. The reason I said the main market is ex meat eaters is because if you’re still eating meat then any craving for the taste/texture/smell of meat is at least getting partially satisfied by the meat you’re still eating. There’s definitely some market for people just trying to cut down on meat though, and that’s great too.
Definitely agree that texture (and price) will play a big factor in weaning off people from authentic meat.
I hope we are able to surpass the challenges we're facing and live to see healthy food sources that are also within reach (physically and economically) for all people.