What especially bothers me about this sort of trend is that it forces those of us who aren't big on bullshitting to do it anyway. The impression I've gotten is that prospective investors and the like expect that you're going to contort your numbers into a just-over-the-horizon hockey stick. So, any stance that rejects this fake 'crushing it'[1] mentality is viewed as an indication that you're failing miserably. [1] F…
Also therein lies opportunity, to stand out, to leave a lasting impression. While my network is still small, and I'm not known by many people yet, they trust me, and know they will get honest feedback, without the BS. If someone asks hows it going? I say: "I'm not really sure, today" or I "slept all day haha" or sometimes positive stuff too "super productive week", because it's ups and downs. If they don't understand that, or think I'm a loser, so be it.
Have nothing to prove or forced to say anything that isn't true. And maybe that's a luxury, so not saying this path will work for everyone, or that it's the 'best'. It's just a strategy, and so are lies, deception, inflation which I will try my hardest to avoid at all costs, because it goes against my core values.
YMMV