Earlier quoted context omitted.
> Then show me the handful of European, medium-sized companies competing for customers. Competing in category chemicals: BASF, Akzo Nobel, Lanxess, Air Liquide, and a bunch others Competing in category engineering: Siemens, Bosch, ABB, Alstom, ThyssenKrupp, Airbus and a bunch others Competing in category metals: Aurubis, Umicore, Norsk Hydro, Gruppo Riva, ThyssenKrupp, and a bunch others Competing in category pharma:…
These are all huge companies in my view. In addition to them there are also countless small to medium sized companies that nobody's ever heard of, that don't experience hypergrowth but have slow and steady growth - especially in the B2B sector. I've worked at some such companies.
I do have one concern though.
Established markets are more entrenched, and hearing that smaller companies may have "slow and steady growth" here seems excellent.
Yet emerging markets move incredibly fast, and the goal is to discover those trenches and occupy them. Being held back in such a market can be troublesome.
So this is what I'd worry about.