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How and why is that somehow fundamentally different from someone gaining complete access to your computer, which allows you to run anything freely? Both are your personal devices that store your sensitive personal information.
That’s a very good and valid question but did they sell the device with the premise that anyone can run any app they want or only the apps Apple approved can run? We believe in the same thing, our devices should be free like speech. But the whole thing turned into a show because some rich software companies don’t want to pay Apple 30% while they have no problem with other platforms like gaming consoles.
Apple initially did that to protect the ecosystem from malware and make sure all apps meet their quality standards. Also to make distribution easy for indie developers. All commendable goals. But as the iOS market share grew, this turned into a very convenient revenue source that they can't let go now.