Earlier quoted context omitted.
Reminiscent of their heavy handed approach to disabling watch history on YouTube, even when paying for YouTube Premium. (Google punishes viewers who make themselves less valuable to advertisers by giving them an entirely blank homepage.)
I've had my youtube watch history off for years. It still knows what I like. Hence why I open a new private browser for each session.
I’m under the impression my use of private tabs & blockers & iCloud Private Relay is nearly useless when browsing sites of any sufficiently large company, and I won’t lie and say it’s not somewhat frustrating and disturbing.