Earlier quoted context omitted.
Something that I believe is dragging down “mass audience” sorts of distros like Zorin is that they’re only Windows-like in a vague sense, leaving them in an “uncanny valley” of sorts. One of these distros really needs to commit to the bit of Windows-like-ness so it’s a seamless drop-in to the greatest degree possible.
I don't know, when I installed a linux distro with xfce on her laptop after he hdd died it took my partner months to realize she wasn't using windows. I mean she only figured out libreoffice was installed instead of the pirated copy of office she used to run and complained the menus were different. Little she knew that a more recent version of Office would too have different menus/items placement anyway.
The rise of smartphones has eliminated an entire class of computer users. People who just want to do some Google searches, chat on Facebook, etc. can just use phones, and they do. (Caveat: I think a lot of people in the 30-50 age group still prefer a PC, because that's what they're used to, but that cohort is a one-off and is slowly diminishing. Furthermore, I've observed that as people near retirement, they are less interested in sitting in front of a computer screen, which will diminish this cohort relatively soon).
So who still uses a computer? I think it's just PC gamers, highschool/college students, and white-collar professionals.
PC gamers are very satisfied with the state of Linux, because games are relatively simple applications, and the Linux ecosystem has been able to provide a great compatibility environment for Windows games.
Students and professionals are less likely to be satisfied with Linux, and it's not really Linux's fault, but a lot of software just doesn't work on Linux. And even if it did, small issues like case-sensitive filesystems could easily provide enough friction to prevent these users from switching. Lastly, these users are willing to spend a modest amount of money to save them time, and a Windows PC with the cost of the OS bundled isn't exactly expensive. Windows 10 was released over 10 years ago, and these users are likely to buy a new PC within that time, meaning they'll always get the latest Windows version, so upgrading their OS isn't really something they think about.
Keep in mind, I'm not saying any of this is good or correct or moral or non-cringe, I'm just saying that this is the real reason why Linux adoption is a more complex issue these days.