Earlier quoted context omitted.
Modern advertising was invented by Edward Bernays in his book 'Propaganda'. It is literally and specifically designed to manipulate beliefs and behaviour. Broadcast TV was created as content to package advertising, not the other way around. The social impact of advertising is enormous - primarily in reenforcing the helplessness and delusion of inevitably around disengaged consumer capitalism that Mark Fisher referred…
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What do you think "changing brand perception and driving purchases" is, other than a euphemism for the above?