Earlier quoted context omitted.
Because the whole business of scalpers is exploiting the difference between the list price and the price people are willing to pay. If this gap didn't exist scalping wouldn't be profitable. (As far as this article as discussing. They also serve some use for reselling tickets when you meant to go but can't but this doesn't have any more downsides)
Yes, but what do you think is the reason why they are not doing what you argue they should do?
Not all artists lean into it of course, and it's usually not the actual artists anyway but labels, producers, etc.
In that same episode they covered how LiveNation owns both TicketMaster and many venues themselves, and leverage access to the venues for power in the ticketing market.
It may have been this one but I'm not 100%: https://www.npr.org/sections/money/2013/06/25/195641030/epis...