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Obvious Corp. backed Branch comes out of private beta

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31–40 of 45 posts

Re: Obvious Corp. backed Branch comes out of private beta

#32
post #31

Let me see if I've got this right. Branch : Invite-Only Online Conversations. Email : Invite-Only Online Conversations. Can someone help me bridge the gap?

Better interface for one.

Email has notoriously not been updated for a while. I remember when Gmail putting threads as conversations being revolutionary.

Re: Obvious Corp. backed Branch comes out of private beta

#33
post #9

This is pretty great: https://img.skitch.com/20120813-1iq1gk3ymwrguhy8qe3qi4192s.j...

All branches are public, you can link directly to them: http://branch.com/b/choosing-the-best-technology-for-my-webs...

Nice! I assumed login was required since it seemed like it forced me to. But great that direct links are public.

Re: Obvious Corp. backed Branch comes out of private beta

#34
post #32
post #31

Let me see if I've got this right. Branch : Invite-Only Online Conversations. Email : Invite-Only Online Conversations. Can someone help me bridge the gap?

Better interface for one. Email has notoriously not been updated for a while. I remember when Gmail putting threads as conversations being revolutionary.

Threading in Gmail was definitely huge. They beat a lot of desktop mail clients to the punch, too, which always surprised me.

Seems like Branch would become One More Thing To Check, as opposed to a replacement for e-mail. I don't think they're going for an replacement, either. I think I get their point, but I also can't see it as much more than Twitter repackaged with unique slang and a squeaky clean UI.

Re: Obvious Corp. backed Branch comes out of private beta

#35
post #34
post #32

Earlier quoted context omitted.

Better interface for one. Email has notoriously not been updated for a while. I remember when Gmail putting threads as conversations being revolutionary.

Threading in Gmail was definitely huge. They beat a lot of desktop mail clients to the punch, too, which always surprised me. Seems like Branch would become One More Thing To Check, as opposed to a replacement for e-mail. I don't think they're going for an replacement, either. I think I get their point, but I also can't see it as much more than Twitter repackaged with unique slang and a squeaky clean UI.

I like to think of branches as public email threads, but I get in trouble when I say that publicly. Obviously has poor connotations :)

Re: Obvious Corp. backed Branch comes out of private beta

#37
post #34

Earlier quoted context omitted.

Threading in Gmail was definitely huge. They beat a lot of desktop mail clients to the punch, too, which always surprised me. Seems like Branch would become One More Thing To Check, as opposed to a replacement for e-mail. I don't think they're going for an replacement, either. I think I get their point, but I also can't see it as much more than Twitter repackaged with unique slang and a squeaky clean UI.

I like to think of branches as public email threads, but I get in trouble when I say that publicly. Obviously has poor connotations :)

Haha, I'm sure. As far as product design goes, I think you've done a bang-up job. Individual branches are easy on the eyes and comfortable to consume for extended periods, and the primary actions are easy to identify. congrats on the launch.

Out of curiosity, where does it fit into your workflow specifically? Do you find yourself using either/any of Facebook, Twitter, Email, etc. less in particular?

Re: Obvious Corp. backed Branch comes out of private beta

#39
post #26

I think this looks interesting, as long as you don't apply the same "X of Y" comparisons. Someone likened it to a forum, and I think it's a nice take on it. Not necessarily something with SOCIAL all over it. The promo video was pretty horrible, though. I'm also getting a little tired of Valley videos that make it sound like we're curing cancer or something.

Yeah, the whole "curing cancer" meme always sounded murky and a bit lame TBH. It's unlikely it's a binary thing or state that get's magically achieved by one person or a team, and much more likely the result of small, incremental advances.

Cancer itself is not even "one thing" phenomologically speaking (IAMNA oncologist) it's a broad class of diseases, that may or may not have a single 'solution'.

Solution, in this context, being a state where the population does not need to worry about cancer as a statistically significant cause of death. It could equally likely linger in a status that is managed but not 'cured' in the traditional sense of the word, aka HIV.

Re: Obvious Corp. backed Branch comes out of private beta

#40
post #11
post #8

I'm not sure how any of the highlighted features really promote intimacy or quality in conversation.

Let's ignore how they're pitching the service. I've participated in a Branch[1], and as a replacement for Twitter conversations, it is extraordinary. That's enough for me to keep the bookmarklet handy. [1] http://branch.com/b/for-years-news-developers-have-debated-t...

Early adopters and enthusiasm. It's fundementally no different to a forum or quora etc.
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