Hmm isn't frozen food - even veggies - very close in content to fresh food? The real problem being not how the veggies are stored on their way to us, but how they're grown industrially?
The point of fresh to me is to have it come from closer sources, even if it's in a worse shape, and be consumed basically in a day or two.
For anyone caring enough, getting access to local(ish) fresh food can be a pretty good indicator of a nice place to live, and it's usually worth the tradeoffs.