Nice example, but not everything is like automobiles where probably not even one in 1000 people has ever been to a track day let alone actually raced a car, but sporty marques are desired.
A very large portion of people actually cares about what they are searching for, and want the ability to ACTUALLY search and find that, with real parameters, not merely get some not-even-close stuff shoved onto their screen instead. That is NOT the serendipity of browsing the stacks in a great library.
A great example of failure is Amazon. I run a small design & manufacturing business, and years ago started getting pestered by Amazon about "Amazon Business" trying to supply both office staples and parts to businesses. This was an area that had enormous potential. Yet, they have entirely failed. I've never bought a single item, and it has faded.
Their primary competitor is McMaster-Carr [0] who does it right. Well-defined categories of everything, and highly specific search capabilities, at reasonable but not bargain prices. EVERYTHING you might search for is fully parameterized in every dimension and feature. Min/max/exact, width/depth/height/thread/diameter/material/containerType/etc./etc./etc. appropriate for each type of product. The key is McMaster DOES NOT WASTE MY TIME. I can go there, quickly find what I want or determine that they don't have it, and get on with my day.
The smaller company that does it right is still beating the tech giant a decade later. Same for other similar suppliers who actually have a clue about what their customers really want.
They continue to prevail over tech giants and VC-funded sites BECAUSE THEY ARE NOT STUPID.
It would be nice if the tech/vc crowd would also stop being stupid. They started out not stupid, but they really lose the plot when they think a few extra eyeballs this week will really win in the long run. At least provide two modes, a strict and serious search and their new messy UI. But they are stupid and this will not happen. Enshittification rules the day.
[0] https://www.mcmaster.com/