For any given thing or category of thing , a tiny minority of the human population will be enthusiasts of that thing , but those enthusiasts will have an outsize effect in determining everyone else's taste for that thing . For example, very few people have any real interest in driving a car at 200 MPH, but Ferraris, Lamborghinis and Porsches are widely understood as desirable cars, because the people who are into car…
Then, how could a business identify its (or market's) trend-setters, enthusiasts, or whatever we call them, which will push towards something new? I see this as essential for either making the business better, shinier, or to avoid losing users.
Indie Hackers is full of people trying to flog their shit AI-powered marketing SaaS, because they've never done anything other than software engineering, so they don't know any good problems to solve. There are uncountably many good problems out there, each with thousands of people who would pay you money to solve them, but those people don't know their problems can be solved by a computer, so you have to go out into the world to find them yourself.